Troy Goldenthal

About Us

TAGX Projects!

An entrepreneur at heart, I love collaborating on projects and helping other entrepreneurs to realize their dreams. I provide unique and creative solutions and ideas, with attention to necessities and detail, to make these projects a reality. I've never been comfortable colouring within the lines, although a strong foundational structure is essential to this process.

My experience has been focused on facilitating relationships, and commercial & corporate interactions, & helping companies and entrepreneurs to capitalize on their surplus capacity. I approach each alliance with an offer & expectation of mutual benefit

My current projects are;

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THE COMMERCE EXCHANGE!
New Customers/Cash Retention/Competitive Advantage

The Commerce Exchange is a corporate and commercial barter management firm representing scores of Winnipeg businesses for over 20 years. TCEX helps companies move surplus inventories (including overstock, unsold, and near to expired items), and idle time (unused hours for professionals and staff), in exchange for necessary products which include but are not limited to; construction/trade/handyman services; advertising; printing; entertainment (golf/activities/escape rooms/team development); restaurant meals and catering; flowers and gifts; real estate services; veterinarians; coffee and water; camping; professional services (legal, accounting, taxation,); and a myriad of other products and services.

Member businesses can trade locally and, in many cases, in other cities throughout North America for such things as accommodations and meals.

TCEX will drive new business to you while sourcing the products and services that you want and need.

Contact Troy at sales@tcextrade.com to learn more.
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The SportsMasters Social Media Platform
Spirit/Mind/Body

The SportsMasters is a comprehensive, interactive multimedia platform (web site, digital and print on demand magazine, mobile app, social community and social media platform) created to capture the growing global market of Masters Athletes - men and women, ages 35 and up - who participate in a wide range of individual and team sports in a variety of competitive and recreational environments.

There are over 50 million registered Masters Athletes around the world and many, many more who are not registered. We are the only international platform that caters to this demographic.

This platform will allow Masters Athletes to collaborate, share such things as training regimens, events, competition results, stories, videos and pictures, and more, while having access to all of their needs. This demographic has the time and money to pursue their passions and needs can include anything from sports equipment to travel and insurance.

How We Got Started

The SportsMasters - 2016
I met Ray Blumenfeld, the architect of The SportsMasters at the beginning of 2016, as a client of the barter exchange I have since sold, and immediately invested in his platform, a unique niche in one of the few untapped social media markets.

TAGX Projects - 2019
After selling TCEX in 2017 to Florian Pfund, and a brief stint in Event Management, I started TAGX Projects to help companies such as TCEX to acquire new customers and refine their sales process.

Highly Recommended

"I recommend Troy!"

"Troy is a great guy, well-rounded with tons of experience and knowledge. His project of Cypto..." Read more "Troy is a great guy, well-rounded with tons of experience and knowledge. His project of Cypto Currency Conference through TAGX and SportsMasters project are both intriguing and insightful. His passion for networking, helping provide people with solutions and taking on challenging projects is commendable. Look forward to have him as part of The Chamber in days to come."

Memberships

Do you have expenses? Do you have excess capacity? Would you like to pay for some of your expenses with that excess capacity and keep the cash ...

Relationship Brokerage! Finance. Investment. Business.

Business Owners/Professionals/Entrepreneurs: Are you having difficulty finding financiers, investors and quality business relationships? I can help...

Highly Recommended

"I have known Joan for more than 3 decades and she has done my bookkeeping and taxes on more than..." Read more "I have known Joan for more than 3 decades and she has done my bookkeeping and taxes on more than one occasion and I have referred her to a number of clients over the years. I highly recommend her services. "

"You know what's better than pizza? Great pizza! Do yourself a favour and check it out. "

Recent Activity

Troy from Troy Goldenthal Answered this on February 28, 2020

It depends on the business and demographic I think. Local could mean in your province/state, city or neighbourhood, depending on context. (more) It depends on the business and demographic I think. Local could mean in your province/state, city or neighbourhood, depending on context.

Troy from Troy Goldenthal Answered this on October 06, 2019

Treat yourself objectively. Stop and ask yourself, "what advice would I give my best friend right now?" We often forget to be gentle with ourselves. Meditation doesn't have to be sitting in the lotus position and focusing on your breath. It can be being taken away by music. Doing art. Sitting... (more) Treat yourself objectively. Stop and ask yourself, "what advice would I give my best friend right now?" We often forget to be gentle with ourselves. Meditation doesn't have to be sitting in the lotus position and focusing on your breath. It can be being taken away by music. Doing art. Sitting by a stream and just watching it ripple. Don't make de-stressing a chore. Don't get frustrated if it isn't working. Be gentle with yourself and understand that you cannot escape your emotions. You have to become familiar with them. Become friends with them. The more familiar you are with yourself, the less heavy the world becomes.

Troy from Troy Goldenthal Answered this on October 06, 2019

Find other events in a similar industry to yours if possible. Take note of who the sponsors, speakers and exhibitors are. Contact them and let them know you saw they supported X and you can help them continue that momentum with your event. Find associations that cater to your attendee base and... (more) Find other events in a similar industry to yours if possible. Take note of who the sponsors, speakers and exhibitors are. Contact them and let them know you saw they supported X and you can help them continue that momentum with your event. Find associations that cater to your attendee base and invite them. Find new business looking to gain traction that would benefit from your event. Reach out to your peers, colleagues, associates and other professionals you know and ask them for referrals where you can mention their name. Good luck.

1 Reply

Troy from Troy Goldenthal Answered this on October 03, 2019

I have. When the purpose it to provide the best product for your customer and to serve their needs, bringing in others with strengths where you're weakest shows authenticity and maturity. (more) I have. When the purpose it to provide the best product for your customer and to serve their needs, bringing in others with strengths where you're weakest shows authenticity and maturity.

Troy from Troy Goldenthal Answered this on August 20, 2019

I don't have any good answers for this either, except what was already said. Is it a one of purchase? Something on payments or delayed payment? That would be different than something membership based. I'm not sure if the method of handling it would vary much though. I haven't had a lot of... (more) I don't have any good answers for this either, except what was already said. Is it a one of purchase? Something on payments or delayed payment? That would be different than something membership based. I'm not sure if the method of handling it would vary much though. I haven't had a lot of success with collecting delinquent payments.

Troy from Troy Goldenthal Answered this on July 10, 2019

What type of business do you run? Is it retail or something you can sell at the event or are you there to collect prospects information? How many people are expected to attend? Is it a first event or are there metrics already? How much exposure will you get? There are a lot of details that... (more) What type of business do you run? Is it retail or something you can sell at the event or are you there to collect prospects information? How many people are expected to attend? Is it a first event or are there metrics already? How much exposure will you get? There are a lot of details that would have to be known to be able to guess at your success in the show. That said, I've been involved in dozens of trade shows and most of the larger ones (over 2000 people) have been successful for most of the businesses involved. Smaller ones are hit and miss. 1st times are hit and miss. Recurring big trade shows are the better choice.

Troy from Troy Goldenthal Answered this on June 06, 2019

My business transacts trades between member companies, so the biggest difficulty I faced was attracting my first members. It's hard to create a trade with just one client. To solve this, I triangulated trades ahead of time. I would find a company willing to join based on acquiring a product... (more) My business transacts trades between member companies, so the biggest difficulty I faced was attracting my first members. It's hard to create a trade with just one client. To solve this, I triangulated trades ahead of time. I would find a company willing to join based on acquiring a product that they need. I would find that company and determine what they needed, and then source that. I'd do this until I created a circle. I was able to do this with my first 5 members to bring them on board. That helped create momentum. I sold that company and now I'm working on a conference. There are new difficulties I'm facing including finding those first sponsors to fund the event so that we can set up the marketing to offer the sponsors. This requires confidence building with these potential sponsors. The best way I know to do this is to continuously study my industry and market, event planning and learning what is successful. The rest is selling.

1 Reply

Troy from Troy Goldenthal Answered this on May 11, 2019

The biggest factor leading to distrust of schools is bureaucracy and governance. The fact that our school programs, budgets and costs are decided by politicians rather than educators with real experience in the trenches. Teachers and administrative staff have their hands tied, have too many... (more) The biggest factor leading to distrust of schools is bureaucracy and governance. The fact that our school programs, budgets and costs are decided by politicians rather than educators with real experience in the trenches. Teachers and administrative staff have their hands tied, have too many students per class, and no real budget to work with. In Canada, some parties are trying to eliminate progression in schools. In the US they have monetized schools. Either way, the losers are the teachers and the students. If they don't value our greatest resources, how can we trust them?

3 Replies

Troy from Troy Goldenthal Answered this on May 08, 2019

I think the question requires context. For some, asking the price is a buying question. For others, it's a question of affordability. For some others, it's an out. It could also be an effort to wrest control of the conversation. It depends on nuances you can only pick up by speaking with them and... (more) I think the question requires context. For some, asking the price is a buying question. For others, it's a question of affordability. For some others, it's an out. It could also be an effort to wrest control of the conversation. It depends on nuances you can only pick up by speaking with them and "feeling them out". If I could suggest anything here it would be to not get stuck in adages and beliefs that offer no wiggle room. Selling is a fluid action, not a list of checkpoints. When you gain enough experience, selling becomes conversational. You learn to keep control of the conversation by turning questions back on the prospect. "That's a good question. Am I to assume you're working with a specific budget?" This brings the control of the conversation back to you. Troy Goldenthal The effort of no effort is the greatest effort of all!

Troy from Troy Goldenthal Answered this on May 08, 2019

I try to help my clients outside of our business relationship. I'll connect them with helpful people, inform them of resources they could use, and brainstorm with them to help them solve problems. Some things are worth more than money in the long run. It's a good practice to over deliver. When... (more) I try to help my clients outside of our business relationship. I'll connect them with helpful people, inform them of resources they could use, and brainstorm with them to help them solve problems. Some things are worth more than money in the long run. It's a good practice to over deliver. When I hold an event, I'll keep adding new features and benefits that are bonuses to attendees, sponsors and vendors who have already bought in.

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Troy Goldenthal

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