It CAN be advantageous or it can be your worst nightmare. It starts with you knowing exactly what you need from a partnership and what benefits you have to give to their business. When I started out it was difficult to vet potential liaisons and a few times I lost clients when the relationship hit the rocks.

Start by defining your strengths and the value that would bring to another agency.

Then identify exactly what you need from a partnership with another agency.

Clarify exactly what the guidelines and boundaries are for you and them.

Identify what you think could possibly be a downside including what would be a deal breaker.

Clarify the specifics as to who is doing what, who owns the client and how do you share.

And have a legally binding contract that you are willing to enforce if necessary.

If you come to the meeting from a place of specifics and strength, your chances of finding the best partnerships are increased. Notice how I have repeated the words identify, clarify and exactly.

As far as finding the potential partners, network and ask others for referrals. The more specific you ask, the easier it is for someone to make a referral.

I have agreements with agencies and solopreneurs who are smaller in revenue than my company. Over the years anytime someone approaches me for a potential partnership, I ask for specifics., Even though I have mine all worked out and a very specific contract, I want to hear how well prepared they are and what specifically they have to offer. I have turned away more than I have accepted. It's about the specifics they have to show me and how will it benefit me and my organization.

Wishing you awesome and continuing success.