Can you give feedback on our updated website?

Answered by:

Robin Mckim

Robin McKim Graphic Design and CMS Web Development
4 Questions answered
Answered on June 8th, 2018

Hi John. I do have a few suggestions that may help a consumer have a better user experience. (Please take the following suggestions as constructive only, not meant to tear apart your progress!)

On your home page, the first thing I noticed is that I do not see your logo in the upper left or right corner. The above screen shot shows what a consumer or business would see if only viewing your site on a mobile device. There is a lot of empty space there at the top, which could instead be used to feature your business services.

The text in this first area is very large, and consumes a lot of valuable "prime real estate" which is what developers call the area above the fold (before people have to start scrolling down...). This area of a home page should generally contain important information about the services your business provides, enough so that people continue to scroll down to learn more. Additionally, while the angle color block areas add some visual interest, some additional "padding" of white space near the bottom of the first pink section could help visually separate the information for an easier to read/look at space.

Closer to the bottom of the page, your social media icons seem disproportionately large and again there is no padding in that particular section, so the sections run into each other. This makes the text below hard to read as it crosses the pink and white background.

Below that I might suggest trying a 3 column layout instead of stacking the text headers and information. 

On your blog page, again this text is very large. I might suggest bringing the font size down to 18px-24px. You currently have it set at 54px. Maybe include a featured image with each post to help break up the space there.

Also, I notice when I visit your blog page, the navigation system disappears. If I were on your site and wanted to return to your home page or another page within your site, I would feel stranded as a viewer.

On your Promotional Products page, I am not sure what is going on here, but as a regular person visiting your site, I would generally expect to see examples of products you carry/offer with some brief information describing them. I did click on the button and am now on a different site that seems very organized and easy to navigate! 

Your printing page has some text issues on placement also.



Your about us page has a missing image asset also. The dreaded blue box with question mark appears instead. (The imagery on several pages is missing like this (price quote etc.) 


I hope this critique helps some. As I said, I do not mean to tear apart your progress, but instead hope to inform in a useful way how you can improve things to make a better impact to your potential business leads. I would also suggest that you move the social media icons up to the top header area, or the footer for easy access as you often see on many websites nowadays.

Lastly, as a business providing a service, I would recommend placing a call to action on every page of your site. Perhaps reducing your font size throughout the site will help to better balance things visually, as well as font placement and padding features in the CSS code.

If you would like help with any of these suggestions, I could be available to do some tweaking on it for you. (I saw in your code that you are working on a wordpress platform which is the bulk of what I generally work on) I can also provide you with the name of someone who could help you with SEO. (I would recommend adjusting the visual elements first though so that when people do reach your site, they can easily find what they are looking for!)

Best of luck to you in business and your new site!

Robin Mckim


3 Replies

Jun 25th, 2018

John, these are EXCELLENT recommendations.  Robin is spot on in her assessment. 

Jul 11th, 2018

Robin,

Thank you very much for your feedback. This is what I was looking for when I posted.

Thanks,

John

My pleasure, glad I could help with some useful insight from a marketing, design and web development standpoint. I work for a business that provides similar promotional products/services and could offer additional suggestions if needed. Always good to collect opinions on user experience from as many people as you can!

Best of luck to you,

Robin McKim

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