About Us
Morningstar Microtargeting is a Lower Makefield-based media boutique backed by Best Version Media. We specialize in supporting small to mid-sized businesses with targeted marketing. From our hyperlocal print publications to online options that focus on several affluent Bucks County communities.
The DiPrato family brings 30+ years of media experience and a robust local network to help your business stand out. This allows local businesses to reach a high-value demographic to enhance their reputation. Every month, tens of thousands of quality residents turn the pages of our magazines for uplifting stories created exclusively for the communities of Yardley & Newtown, PA.
We offer a range of services to boost your online credibility and success, from cleaning up online content and reviews to running local digital campaigns on Google, Facebook, and Instagram. If you're looking for a turn-key way to keep your brand top of mind in Newtown, Yardley, and all across Bucks County, we can help!
How We Got Started
In 2017, we started our business to leverage our marketing expertise and help local businesses stand out via local print publications targeted to high value consumers. We added digital services in 2019. Now we are helping some of the most respected, successful, and caring local businesses reach tens of thousands of Bucks County residents every month. Send us a message to learn more!
The products and services we offer
Recommendations Received (30)
"Heather is an amazing person who gets your business highlighted in her local magazine!"
"Heather is very attentive and pays attention to every detail of your specific business needs."
Products & Services
Want to stand out and earn business from high-earning local homeowners? Join our panel of trusted experts and position yourself as the leader in yo...
More than just a community magazine, we reach an engaged local audience who look forward to our stories and have a budget for your services. Our pu...
Learn More About How We Help Local Businesses
Are you struggling to maintain consistency and manage customer reviews across multiple search platf...
Gallery
Recommendations Given (31)
"Chet is a knowledgeable and helpful professional that truly cares about the businesses he serves. "
"Lause has a passion for helping your loved ones with their every day needs when they need more..."
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"Lause has a passion for helping your loved ones with their every day needs when they need more assistance. She’s been providing in home care for 27 years, and prides herself on having a team that cares for each individual like they are family. If you’re in need of senior or companion care, Lause and her professional team of caregivers can help. "
Recent Activity
Heather from Yardley Living Magazine - Morningstar Microtargeting LLC Answered this on October 24, 2021
Seems like the #1 thing people dislike about networking is that someone tries to sell their service. Well, of course they do! Granted, some are worse at this than others, but c’mon, why go to a networking meeting if not to promote your business? This doesn’t bother me at all. When talking with...
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Seems like the #1 thing people dislike about networking is that someone tries to sell their service. Well, of course they do! Granted, some are worse at this than others, but c’mon, why go to a networking meeting if not to promote your business? This doesn’t bother me at all. When talking with another business owner, my goal is to figure out how to help them sell their services (aka who can I refer, what groups do I know that are a good fit, etc?). I need to know why they are different/better to be helpful, to make meaningful introductions at the event, and to remember them in the future. If they ask me about my business, I’m happy to share our benefits, too.
5 Replies
Heather from Yardley Living Magazine - Morningstar Microtargeting LLC Answered this on December 19, 2018
Don’t overlook traditional marketing such as print & direct mail. Cheaper doesn’t necessarily equate to more effective. A recent study showed B2B direct mail yielded 35x the response rate of e-mail marketing to the same audience. Effective storytelling also engages and educates prospects.
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Don’t overlook traditional marketing such as print & direct mail. Cheaper doesn’t necessarily equate to more effective. A recent study showed B2B direct mail yielded 35x the response rate of e-mail marketing to the same audience. Effective storytelling also engages and educates prospects.
Heather from Yardley Living Magazine - Morningstar Microtargeting LLC Answered this on April 06, 2018
I got a great expandable cooler (large, round, folded flat and had a lid). It had handles and was the perfect thing to take to a party. You could fill it with ice and keep drinks cold, or fill it with hot foods to keep them warm. Used it for years and lost track of it eventually when I moved. I...
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I got a great expandable cooler (large, round, folded flat and had a lid). It had handles and was the perfect thing to take to a party. You could fill it with ice and keep drinks cold, or fill it with hot foods to keep them warm. Used it for years and lost track of it eventually when I moved. I would buy them for my business to give at a picnic or another client appreciation event. Super useful and nice, large imprint area, and did not take a ton of storage space.
Heather from Yardley Living Magazine - Morningstar Microtargeting LLC Answered this on March 09, 2018
Referrals are invaluable. My approach in business is to develop client-focused solutions and to create relationships that deliver value and foster trust. When clients or acquaintances talk about our business to others, our goal is that they will feel completely comfortable and confident making...
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Referrals are invaluable. My approach in business is to develop client-focused solutions and to create relationships that deliver value and foster trust. When clients or acquaintances talk about our business to others, our goal is that they will feel completely comfortable and confident making the recommendation to a friend or family member to meet with us, knowing we will operate with complete integrity and in the best interest of the client.
Heather from Yardley Living Magazine - Morningstar Microtargeting LLC Answered this on February 13, 2018
Think about your ideal client: Who are they, what do they buy, and when do they need it? Make sure they know you exist and do your best to be in front of them during the times they need your product/service. Attend networking events and participate in local business groups to meet with business...
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Think about your ideal client: Who are they, what do they buy, and when do they need it? Make sure they know you exist and do your best to be in front of them during the times they need your product/service. Attend networking events and participate in local business groups to meet with business owners and decision makers. Referrals are also an excellent source of opportunity. Picking up the phone and making calls can be efficient if you approach people respectfully. When you get an opportunity, be on top of it - don't delay sending a quote or a follow up e-mail. If they aren't ready to buy but mention a future project, keep details about their project and buying cycle in a CRM. Get in touch well in advance an offer assistance to stay ahead of your competition. Good luck!
