My business is technology and my focus is customer service. I spend the time to make sure my customers understand their technology. It is amazing how many people want to spend big money to get some new tech buzz word, and I can show them how their existing tech is able to do the same thing. Or I can work with them to create a solution if after a discussion they feel the benefit is worth the cost. My focus will always be on helping the customer, tech is just a tool and it is my job to teach people how to get the most out of the tools they have and guide them to new ones if they have a need.