Maria Wirth
Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks
Business Owners Trade Alliance (BOTA) is the largest trade alliance representing Eastern and Central Pennsylvania businesses engaging in trade with one another. We help business owners preserve cash, increase purchasing power, and generate new revenue by converting what they already sell into strategic buying power.
Every business has unused capacity — open appointments, excess inventory, unsold media, idle crews, or available table space. Instead of letting that value disappear, BOTA transforms it into trade dollars that function as valuable and usable currency within our marketplace.
How It Works
Members earn trade dollars when other members purchase their products or services. Those trade dollars can then be used across the network for advertising, printing, professional services, construction, travel, dining, client gifts, employee incentives, and more.
Unlike traditional one-to-one bartering, BOTA operates as a structured exchange. You sell to one member and buy from another — when it makes sense for you. The result is flexibility, efficiency, and stronger margins.
Why Owners Join
• Conserve cash for obligations that require it
• Move excess inventory without deep discounting
• Turn downtime into measurable value
• Offset real business and personal expenses
• Attract new customers inside a trusted network
• Strengthen referral relationships
Local Strength. Global Reach.
Members trade locally across hundreds of industries, while also accessing thousands of additional businesses nationwide and internationally through affiliated exchanges. Purchasing power extends far beyond a single transaction.
Founded in 2010, BOTA serves forward-thinking owners who understand that using what you already sell to fund what you need is simply smart business.
If you’d like to see how the system works and share what it is that you do, use our Zoom Scheduler to book a 1:1.
Schedule a Guided Tour To See Who’s Involved and What You Can Trade For: https://scheduler.zoom.us/business-owners-trade...
Prior to launching Business Owners Trade Alliance and enrolling Member #1 in 2010, Maria Wirth owned a Celtic museum reproduction company for over a decade. As an artisan, she regularly traded with fellow vendors at festivals—she often says she “bartered her little heart out.” She later became a real estate investor, securing and wholesaling properties for investors.
Scott Martz, BOTA’s CEO, was a top-performing sales leader for a multinational consulting firm and previously a food service executive. Through his work with hundreds of business owners, he gained deep insight into both the opportunities and challenges they face.
Together, they recognized a powerful truth: businesses often have untapped capacity—unused time, excess inventory, and open availability. Organized barter transforms those idle resources into real purchasing power, making it a smart, strategic tool in any economy, whether thriving or uncertain.