Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks, Allentown PA

Maria Wirth

Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks

Solutions we offer:
“From the very first moment I met Maria, I saw a beautiful light around her. She radiates kindness, compassion, and confidence. She’s one of those rare connectors who genuinely cares about the...” Read more “From the very first moment I met Maria, I saw a beautiful light around her. She radiates kindness, compassion, and confidence. She’s one of those rare connectors who genuinely cares about the people in her circle and the ripple effect of her work speaks for itself. Maria has an incredible gift for knowing what people need, often before they realize it themselves. She listens with intention, speaks with wisdom, and leads with heart. Her presence in the Alignable Lehigh Valley community has been nothing short of powerful and collaborations can flourish. Whether you’re a business owner, leader, or simply someone trying to find your footing, Maria is the kind of person who will uplift, guide, and support you all while making you feel like family. If you’re lucky enough to cross paths with her, hold on tight. She’s not just an asset she’s a blessing.🙏❤️‍🩹🌍⭕️”
– Ali Schaeffer-Lybacki Truist Bank
About Us

Business Owners Trade Alliance (BOTA) is the largest trade alliance representing Eastern and Central Pennsylvania businesses engaging in trade with one another. We help business owners preserve cash, increase purchasing power, and generate new revenue by converting what they already sell into strategic buying power.

Every business has unused capacity — open appointments, excess inventory, unsold media, idle crews, or available table space. Instead of letting that value disappear, BOTA transforms it into trade dollars that function as valuable and usable currency within our marketplace.

How It Works

Members earn trade dollars when other members purchase their products or services. Those trade dollars can then be used across the network for advertising, printing, professional services, construction, travel, dining, client gifts, employee incentives, and more.

Unlike traditional one-to-one bartering, BOTA operates as a structured exchange. You sell to one member and buy from another — when it makes sense for you. The result is flexibility, efficiency, and stronger margins.

Why Owners Join

• Conserve cash for obligations that require it
• Move excess inventory without deep discounting
• Turn downtime into measurable value
• Offset real business and personal expenses
• Attract new customers inside a trusted network
• Strengthen referral relationships

Local Strength. Global Reach.

Members trade locally across hundreds of industries, while also accessing thousands of additional businesses nationwide and internationally through affiliated exchanges. Purchasing power extends far beyond a single transaction.

Founded in 2010, BOTA serves forward-thinking owners who understand that using what you already sell to fund what you need is simply smart business.

If you’d like to see how the system works and share what it is that you do, use our Zoom Scheduler to book a 1:1.

Schedule a Guided Tour To See Who’s Involved and What You Can Trade For: https://scheduler.zoom.us/business-owners-trade...

How We Got Started

Prior to launching Business Owners Trade Alliance and enrolling Member #1 in 2010, Maria Wirth owned a Celtic museum reproduction company for over a decade. As an artisan, she regularly traded with fellow vendors at festivals—she often says she “bartered her little heart out.” She later became a real estate investor, securing and wholesaling properties for investors.

Scott Martz, BOTA’s CEO, was a top-performing sales leader for a multinational consulting firm and previously a food service executive. Through his work with hundreds of business owners, he gained deep insight into both the opportunities and challenges they face.

Together, they recognized a powerful truth: businesses often have untapped capacity—unused time, excess inventory, and open availability. Organized barter transforms those idle resources into real purchasing power, making it a smart, strategic tool in any economy, whether thriving or uncertain.

The products and services we offer

Networking Events
Thursday Aug 20th 5pm-7:30pm EDT
Networking at 515 Main with Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks
A Summer Encore in the Heart of Historic Downtown Bethlehem As Ambassador and group leader for Alignable Alliance of Lehigh Valley/Monroe/Berk...
Wednesday Aug 26th 5pm-7:30pm EDT
Networking at Blue Ridge Estate Vineyard & Winery with Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks
Join Alignable Alliance of Lehigh Valley/Monroe/Berks at Blue Ridge Estate Vineyard & Winery on Wed August 26th, 5 - 7:30 pm!! We packed this venue...
Wednesday Sep 9th 5pm-7:30pm EDT
Network and Sip at Doc & Bubba's with Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks
Join us for a special "Say Hello to an Abundant Fall" networking celebration at Doc & Bubba's in Mohnton — one of Berks County’s most talked-about ...
Products & Services
Networking at Copperhead Grille - over 70 already registered!  by Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks
Networking at Copperhead Grille is shaping up to be one of the biggest networking nights of the summer, and we’re thrilled that it will also serve ...
New Members. New Possibilities. New Ways to Save, Grow & Thrive. by Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks
Imagine transforming your home, your business, and even your lifestyle—while preserving cash and gaining new customers at the same time.We're excit...
Air Graphics Continues a Long Tradition of Smart Bartering Through BOTA by Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks
When Business Owners Trade Alliance first launched in 2010, Air Graphics was there from the very beginning. As one of BOTA’s original members, the...
Recommendations Given (576)
"James Kritselis is an extraordinary resource to anyone in need of digital forensic investigation..." Read more "James Kritselis is an extraordinary resource to anyone in need of digital forensic investigation services. With 20 years experience in the industry, he has 18 certifications including from ENCE, recognizing his credentials in digital forensics, and CFSR, certifying his mastery in the investigation of active, live cyberattacks and data breaches. He has worked with Fortune 100 companies, corporations experiencing data breaches and those looking to prevent them, law firms, and international law enforcement. There are not many people working in the private sector with his level of expertise. Some of his investigations have been absolutely incredible and saved lives. I urge every owner or partner of a law firm, IT support and cybersecurity company and those with ties to law enforcement to connect to James and do a 1:1. If you are in need of device investigation, he travels up to 2 hours, sometimes more, from his home outside Philadelphia PA to personally pick up electronic devices, cell phones, laptops and computers. He is also well versed with chain of evidence protocols when dealing with shipped devices. This is in addition to the vast amount of investigative work he is able to do remotely."
"Cindy is a very caring person and is very knowledgeable about Medicare insurance. I highly..." Read more "Cindy is a very caring person and is very knowledgeable about Medicare insurance. I highly recommend connecting with her, sharing what you do and learning more about her business!"
Recent Activity

Maria from Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks Answered this on July 05, 2026
Eric, this is one of the most thoughtful pieces you’ve written, and the symbolism throughout is incredibly powerful. I especially appreciated the reminder that what we celebrate as independence was actually made possible through interdependence. That’s a perspective that resonates deeply with me,... (more) Eric, this is one of the most thoughtful pieces you’ve written, and the symbolism throughout is incredibly powerful. I especially appreciated the reminder that what we celebrate as independence was actually made possible through interdependence. That’s a perspective that resonates deeply with me, both personally and professionally. As an Alignable Ambassador, I have the privilege of watching this principle come to life every single day. I see business owners arrive at an event knowing no one, only to leave with new referral partners, friendships, mentors, and opportunities they never could have created alone. Time and again, I’ve watched a single introduction change the trajectory of a business. It reinforces something I’ve believed for years: our greatest business asset isn’t just what we know, it’s who is willing to stand beside us. Your image of the fireworks radiating outward is one I’ll remember. Each relationship has the potential to ignite another, creating something far greater than any one of us could accomplish independently. Your words have galvanized me to be even more intentional about strengthening those connections, reaching out with gratitude, and continuing to build communities where trust, generosity, and collaboration become the foundation for everyone’s success. Thank you for such a timely reminder that while entrepreneurship may begin with the dream of independence, it flourishes through relationships. 
1 Reply

Maria from Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks Answered this on March 28, 2026
Wow, I can’t wait for this, genius! (more) Wow, I can’t wait for this, genius!

Maria from Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks Answered this on March 26, 2026
Great article Don! (more) Great article Don!
1 Reply

Maria from Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks Answered this on December 08, 2025
Great article! I’ve always loved how Alignable is designed so it is easy to give and receive recommendations. It’s really an incredible feature of this platform. So important in today’s world where reviews are everything. (more) Great article! I’ve always loved how Alignable is designed so it is easy to give and receive recommendations. It’s really an incredible feature of this platform. So important in today’s world where reviews are everything.

Maria from Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks Answered this on August 25, 2025
Great new look and all the links work perfectly! (more) Great new look and all the links work perfectly!

Maria from Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks Answered this on April 23, 2025
Great article Don and I love how easy it is to use too! (more) Great article Don and I love how easy it is to use too!

Maria from Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks Answered this on March 23, 2025
Congratulations to fellow Ambassador Dr. Karen Fiorillo, #1 in PA! On Wed, March 26th, you'll have a chance to congratulate her IN PERSON at the Networking Mixer & Awards Celebration at the Delta Hotel. We have DOZENS of winners in Pennsylvania attending and over 140 registered attendees, that... (more) Congratulations to fellow Ambassador Dr. Karen Fiorillo, #1 in PA! On Wed, March 26th, you'll have a chance to congratulate her IN PERSON at the Networking Mixer & Awards Celebration at the Delta Hotel. We have DOZENS of winners in Pennsylvania attending and over 140 registered attendees, that might just be a record. Just goes to show how much this contest means to people. Thank you Chuck! Here's the link to register: https://www.alignable.com/grou...
1 Reply

Maria from Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks Answered this on March 09, 2025
It has been so much fun to vote and compete and I’ve been tirelessly encouraging my members of Alignable Alliance of Lehigh Valley/Poconos/Berks and Pennsylvania Business Forum to do the same. A great story, at my networking event on Wednesday, just two days before the end of the contest, one of... (more) It has been so much fun to vote and compete and I’ve been tirelessly encouraging my members of Alignable Alliance of Lehigh Valley/Poconos/Berks and Pennsylvania Business Forum to do the same. A great story, at my networking event on Wednesday, just two days before the end of the contest, one of the attendees Cheryl Houtz (2nd on the right) commented she didn’t think she had a shot with only 3 votes so late in the contest. I told her to just text her friends and ask. She’s such a kind person, always helping others so people absolutely jumped at the chance to support her. The next day she texted me—she had gotten 33 more votes! I’m so happy. I will now be able to honor her at my awards celebration on March 27th along with our many other local winners. You’re all cordially invited if you’re within driving distance of Lehigh Valley PA. Details: https://www.alignable.com/grou...
1 Reply

Maria from Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks Answered this on March 03, 2025
I’ve only dipped into the massive tip of the 360 iceberg but I feel already that Alignable 360 is truly a revolution and a GAME CHANGER for all of us. I feel like I need it to be hardwired into my brain so I can walk around doing “Get Introduced” all day long!😁 (more) I’ve only dipped into the massive tip of the 360 iceberg but I feel already that Alignable 360 is truly a revolution and a GAME CHANGER for all of us. I feel like I need it to be hardwired into my brain so I can walk around doing “Get Introduced” all day long!😁
1 Reply

Maria from Business Owners Trade Alliance / Ambassador Alignable Alliance of Lehigh Valley/Monroe/Berks Answered this on September 10, 2024
Great words of wisdom Nancy! (more) Great words of wisdom Nancy!

Our Recognition (13)

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