I have been in outside sales for over 20 years.  The whole premise of my decision to go into sales, was my passion for helping people.  The thought of me being a "salesman" was never in my mind.  I have never cold called 1 person my entire career.  I have always run my business treating people the way I want to be treated.  I take great pride in my customer service.  The question you need to ask yourself is "why"  What is your why your selling anybody anything.  You should never be "selling" anything you don't believe in or are passionate about.  When you know your why, the rest will follow....