a quote is a number just that nothing more. It doesnt speak to who you are what your product is nor if there is a good fit between your product and customer. Job #1 know your client first, build rapport, find commonality. Then discuss the need and potential solutions. Clearly explain the upside of your product how it fits, and what would be the result of not using it? Find the pain, get a budget, get them the solution and then make the sale.