About Us
Our Ongoing Web Site Management Service is like having your very own web department, staffed with more than 20 Canadian Internet experts, equipped with all the latest technology, always available—right down the hall. Just pick up the phone, or send us an email, and your web site tasks are done. Working with Back2Front is that easy and fast!
In addition to our satellite location in Barrie, our main office is located in Thornhill, Ontario.
How We Got Started
From the beginning, Back2Front was conceived as a different kind of Web Site Company. Our company would perform as your complete outsourcing solution, managing your web site entirely from the back–end to the front–end (hence our name) just as your internal staff would do. We would provide fast, reliable, available service—but with more knowledge, experience, and dedicated web resources than you could possibly keep in–house, and at significantly less cost.
The products and services we offer
Recommendations Received (3)
"They have been serving us well for years. No complaints whatsoever...."
"Aaron provides consistently excellent service! You can always count on Aaron to take great care..."
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"Aaron provides consistently excellent service! You can always count on Aaron to take great care of you!"
Products & Services
What does Web Site Management mean?
It means continuous, ongoing, long–term web site service. We continually monitor your site, check your links...
Promote your business, drive sales, and build your brand with an optimized and creative ad campaign. Back2Front - The Website People partners with ...
Recommendations Given (2)
"Crystal was great to meet with and discuss the advertising opportunities available to the..."
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"Crystal was great to meet with and discuss the advertising opportunities available to the company. I'd strongly recommend anyone who is interested in radio advertising in Southern Ontario to contact Crystal!"
Recent Activity
When someone asks a question about our business I find the best response is to answer their original question in a straight forward way that they understand. When doing this, make sure that you're speaking the same language, ie. using the same type of terms that they used to make sure they...
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When someone asks a question about our business I find the best response is to answer their original question in a straight forward way that they understand. When doing this, make sure that you're speaking the same language, ie. using the same type of terms that they used to make sure they intuitively "get" your response. A lot of times using language that is too technical will just overwhelm them and they will lose interest or feel embarrassed for not understanding the jargon being thrown at them.
It isn't always wise to bring up extra information right away either. For example: We offer website services. If someone was asking me about our business, I'd tell them that we build and host websites. This is instead of saying we build and host websites, and offer extended SEO services that focus on organic strategies and custom integrations, etc. Unless they asked about our additional services, we don't want to come across as pushy!
Finally, it's always good to have an elevator pitch/sales pitch ready if the chance to give it comes up. Having it ready to go is a great way to leave a potential client with a nice summary of what you offer.
I hope this helps!
A unique strategy I've seen recently is collaboration between similar but non-competing product / service providers. In these collaborations, companies are offering a "box" of their products all put together
and sold with a common theme
(for example: donuts from a bakery, coffee from a...
(more)
A unique strategy I've seen recently is collaboration between similar but non-competing product / service providers. In these collaborations, companies are offering a "box" of their products all put together
and sold with a common theme
(for example: donuts from a bakery, coffee from a coffee shop, a book from a bookstore all promoted as a "A relaxing day of reading") . This kind of promotion / collaboration allows for a greater range of products / services being offered to prospective clients with lower overhead for the purchaser in terms of a simpler order process (1 order vs. 3), delivery costs and purchase risks.
As website developers we often recommend to clients that "flashy" site components are best used when they enhance the experience for the target market in ways that reflect the reason for why your target market is on your site. For example: making it easier to find information, simplifying the...
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As website developers we often recommend to clients that "flashy" site components are best used when they enhance the experience for the target market in ways that reflect the reason for why your target market is on your site. For example: making it easier to find information, simplifying the process to make a request, etc. Otherwise, the efforts to enhance the site can alienate core users and ultimately cause more harm than good to the website results.
We also suggest that iIf something cutting-edge or "flashy" is to be used, it's critical to make sure that it fails gracefully such that users with older browsers, unexpected technologies, accessibility limitations, etc. are still able to navigate your site and its contents efficiently.
To answer your three questions:
1) EHR or EMR systems - which is something Dr's use? 2) You provide / recommend customized EMR / EHR systems 3) Had to look a couple times at the above the break content to remember what it was that you were offering. Since I'm not in the medical field perhaps I...
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To answer your three questions:
1) EHR or EMR systems - which is something Dr's use? 2) You provide / recommend customized EMR / EHR systems 3) Had to look a couple times at the above the break content to remember what it was that you were offering. Since I'm not in the medical field perhaps I don't recognize keywords / acronyms that others would.
Beyond that, we're in the field of web-management and I was interested in taking a look at what you've got so far for your site.
I gave your home page a quick once over and see lots of promising work! With that in mind I do see areas for improvement both in terms of interface / design and content when it comes to consistency and clearly conveying your message.
Of course I'm not sure what degree of completion the page is at, so I may have been looking at it mid upgrade.
Happy to discuss if you'd like more detail :)
1 Reply
Our experience with the topic would suggest the following:
- If the branding and promotional activities are for two unique products (a car dealership and a home renovation company for example) - then two sites is best re: the promotion of each, and you may want a third site to represent the...
(more)
Our experience with the topic would suggest the following:
- If the branding and promotional activities are for two unique products (a car dealership and a home renovation company for example) - then two sites is best re: the promotion of each, and you may want a third site to represent the parent company of each if they are held under a common parent (Tom's Cars and Home Renovations)
- Otherwise, if it's only a single product, or multiple products that are related (Car dealership with multiple brands, Car dealership and tune up service, etc.) - then a single site with multiple landing pages would be the recommendation as someone coming to your site for one product could very well be interested in another related product.
One thing to keep in mind - multiple keyword rich domain names pointing to a single site or different landing pages of a single site is a way that you can broaden your SEO efforts without confusing potential clients with multiple sites!
Depending on the size and nature of the conference:
- If only a few participants in an informal meeting - the preference is to use Skype or Google Hangouts. I find this to be software that most people have or are familiar with.
- If 5 or more participants, or if it's a more formal setting with...
(more)
Depending on the size and nature of the conference:
- If only a few participants in an informal meeting - the preference is to use Skype or Google Hangouts. I find this to be software that most people have or are familiar with.
- If 5 or more participants, or if it's a more formal setting with a single presenter, GoToMeeting has been a reliable tool. The tools it provides from presenters to control the room, and the recording functionality has been useful.
Leveraging smartphone technologies, you can use QR codes (https://en.wikipedia.org/wiki/...) displayed on something printed (i.e. a name badge) or by displaying it on your phone and letting the contact capture it with their phone. You can tailor the QR code response in a variety of ways, and...
(more)
Leveraging smartphone technologies, you can use QR codes (https://en.wikipedia.org/wiki/...) displayed on something printed (i.e. a name badge) or by displaying it on your phone and letting the contact capture it with their phone. You can tailor the QR code response in a variety of ways, and ensure that the contact information is retained in their device history. :)
While our initial consultations happen primarily over the phone or occasionally via email rather than in-person, we like to focus on the first contact as an opportunity to get to understand the client and their wants / needs. This is done without thought to the possibility of an opportunity for...
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While our initial consultations happen primarily over the phone or occasionally via email rather than in-person, we like to focus on the first contact as an opportunity to get to understand the client and their wants / needs. This is done without thought to the possibility of an opportunity for business for our company.
By taking this approach, we feel it helps the potential client see us as an ally in their search for the right service provider, rather than simply someone who is trying to sell them on choosing us.
We specialize in the ongoing management of all things related to websites with flat-rate pricing and a team of professionals who can help you leverage online technologies.
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We specialize in the ongoing management of all things related to websites with flat-rate pricing and a team of professionals who can help you leverage online technologies.
With our service it's a necessity - either to respond to new customer requests that come in over the weekend hours, or to notify them about an existing request that has been completed.
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With our service it's a necessity - either to respond to new customer requests that come in over the weekend hours, or to notify them about an existing request that has been completed.
