What marketing methods did you use when you started your IT business?
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I started a news paper column, solving current issues of the day...calling myself a computer doctor and my goal was simply, everyone in town would know my name. At one point I would tell people if you like my computer and you like my service and you recommend me to a friend I will give you $50.That works way to well. One day I had a person call me up and tell me 3 people told him to check me out.
After a while I thought it appropriate to open... my idea of a doctors clinic, in a place where everyone could see it and find it easily...again high visibility. In days gone by that kind of marketing was called location, location, location. I bought a great location and over the years the property rose in value creating millionare status for its owner, apart from Business investments and other properties.
I took a certain amount of pride in pioneering things along the way. 1992 advertizing custom computers at actual wholesale cost and offering up a lifetime waranty at an extra cost. 1994 first dial up internet service in Barrie, 1996 first internet cafe in Barrie, 2001 central Ontario's first Hi speed wireless network, 2012 aquired retail dealer status for Xplornet and Shaw Direct. 2013 made top dealer in Canada for xplornet....and again in 2014. I did this so that everytime my phone rang I had a internet solution to offer. Currently we are very busy with 20 people full time. It has been awesome.