It can be a challenge trying to identify key prospect time frames when reaching out to people whether via cold call, a lead list or other means. According to a recent MIT study, between 4pm and 6pm is considered the best time to make contact with a lead and between 8am-9am and 4pm-5pm are the best times to qualify a lead and the least best times to contact and/or qualify a lead are during the lunch block of 11am-2pm.

This study also revealed that mid-week (Wed & Thursday) are the best days to make contact with a lead and Friday would be the least best day to try and reach out to someone.

Hope this helps. :)