Conthentic was created as a solution to the insane pace and changes that have occurred in marketing over the last several years. Marketing has changed more in the last five years that it had in the 50 years because of the internet.

Having owned a marketing agency in Raleigh for 11 Oliver Spencer was smack in the middle of the marketing changes that were occurring. Client attitudes were changing as fast as new technology was entering the marketplace. In the past clients understood there were no silver bullets and that marketing was a process, they now wanted results and they wanted them more quickly.

Oliver knew that when he started Conthentic he would have to adapt to changes or he would have no chance to grow the business. He understood agencies that offered digital services would be able to measure tangible results more efficiently, thus ensuring a return on clients’ investments.

Today for both businesses and consumers the buyer journey begins on the internet. Statistically speaking more than 2/3 of the buyer journey takes place on the internet. By the time a salesperson is involved buyers already know what they want.

Today a company’s internet assets (website, social, reviews, search, listings and advertising) are its most important sales person. If a company is not utilizing best practices on the internet it’s difficult to succeed.

Conthentic works with clients to make sure their digital sales and marketing assets are in the best possible position to succeed. We deliver marketing modernity to our clients increasing their ROI.