How can I begin educating my clients on an area of my business they aren't aware that I offer? They know me as a golf teacher, but not yet as a professional putter club fitter.
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Michael, There are a few ways to educate your clients and create new clients. With your current clients offer a $15.00 Putter Fitting one/two Saturday morning for 2 hours only. You fit them in the shop then take them to the putting green. Have each one watch the other...educate educate educate. If they feel you're educating them on themselves and others it shows value. Then they will send their friends into you for private fittings. Do the clinic 2/3 times a year only...creating demand. Just one of my ideas for you
Julie .