About Us
"Do what you love, love what you do." That's the motto I'm committed to helping my clients achieve. 😉
I help people who want to get to the next level explore franchise business ownership.
Look, no one wakes up today and says "I want to buy a franchise."
But many people are very curious about it.
I help them explore if franchising could be an option that meets their goals, and if so, I match their skills, interests, resources and passion to franchises that would be a great match.
Think of me as your professional franchise matchmaker 😉
Connect with me here on Alignable and/or take advantage of the free resources available on http://NextLevelFranchise Group.com
How We Got Started
I've been down all 4 paths: got a job, started a business from scratch, bought an existing business, and bought a franchise. Out of all of these I can wholeheartedly tell you that franchising is the best solution for those who want flexibility, freedom and work-life balance.
I share my journey and my experiences to help others who want to get to their next level and explore franchise business ownership. When it makes sense, I then match their skills, interests, resources and passion to franchises that would be a great fit.
The products and services we offer
Recommendations Received (79)
"responsive"
"I always like to recommend local businesses to everyone, Local community can give business to..."
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"I always like to recommend local businesses to everyone, Local community can give business to local companies . Thanks"
Products & Services
You know you need to do marketing. Figuring out "what" to do though and getting it into a plan is tough. So I'm giving you a marketing plan - 6 act...
Do you struggle with marketing? Then you definitely need to read this book. "Small Business Stacey" shares the 6 simple steps to get your marketing...
Imagine knowing exactly what you're going to do to market your business . . . . Having focused clarity on who your perfect customer, client or pa...
Gallery
Recommendations Given (15)
"Committed to providing great service and helping clients."
"Jim's brilliance is helping small business owners build their dream business. As your dream biz..."
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"Jim's brilliance is helping small business owners build their dream business. As your dream biz coach he helps you see what you can't and give you the needed kick in the rump to get it done. If you've been struggling with slow or no growth, contact Jim. It will be the BEST conversation you've ever had!"
Recent Activity
This is about creating a movement. Changing people's behavior. Making it ingrained to #THINKLOCAL or #LOCALFIRST before buying from big companies. A lot of it is that many in our communities just don't know about us. What if there were a site/portal sponsored by Alignable where Alignable members...
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This is about creating a movement. Changing people's behavior. Making it ingrained to #THINKLOCAL or #LOCALFIRST before buying from big companies. A lot of it is that many in our communities just don't know about us. What if there were a site/portal sponsored by Alignable where Alignable members can post their customer-facing products/services, include a video sharing their story, make it the first-stop when someone is looking to buy something. It would entail media involvement and direct outreach to consumers (perhaps through local governments). Imagine sending everyone in a community a sticker or something to put on their computer that reminds them to #THINKLOCAL or #LOCALFIRST. Even better, Alignable could create an app - like Rakuten or BeFrugal that pops up reminding them to use that platform to earn cash back and/or points. If Alignable makes it front of mind and helps consumers make it front of mind it will work. Other thoughts? "Small Business Stacey" https://SmallBizMarketingSpecialist.com
Thanks Alignable for all you're doing to support local businesses and helping them connect and meet in-person.
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Thanks Alignable for all you're doing to support local businesses and helping them connect and meet in-person.
This is #AWESOME! Thank you Alignable for all you're doing to support small business.
"Small Business Stacey" https://SmallBizMarketingSpecialist.com
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This is #AWESOME! Thank you Alignable for all you're doing to support small business.
"Small Business Stacey" https://SmallBizMarketingSpecialist.com
2 Replies
You have great ambitions. You want to get your products/services to as many people as possible. When I ask small business owners "Who do you serve?" I get vanilla answers like "Anyone within 5 miles of our store" or "Stay at home moms". Unless you have an unlimited budget (and who does), it's...
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You have great ambitions. You want to get your products/services to as many people as possible. When I ask small business owners "Who do you serve?" I get vanilla answers like "Anyone within 5 miles of our store" or "Stay at home moms". Unless you have an unlimited budget (and who does), it's unrealistic you can reach all of those people. And even if you did your message won't be strong enough to ATTRACT them. In my book "Small Business Marketing Made EZ" I lay out the ACTION Marketing System. The "A" is for attention. No it doesn't mean running up and down the street naked with your business name on it. Sure you'll get attention . . . just not the right kind of attention ;) To get the right kind of attention, you need to get crystal clear on your WHO: Who do you serve that will only do business with you, leave rave reviews, become your brand ambassadors and come back again and again with open wallets? It's about "being something for someone" - Some ONE. Not the world. One - one specific niche that you become the "go to" source.
My parting words to you are "You can't be everything to everyone. Be something for someone." When you get clear on your perfect who, you'll ATTRACT your ideal customer, client or patient. No more having to chase them. It's really a business game-changer.Â
"Small Business Stacey" https://SmallBizMarketingSpecialist.com
1 Reply
We're human. We make mistakes. A gentleman in my mastermind group who owns a locksmith business just shared on our call how surprised he was that a customer who had complained to him had taken the time to SEND HIM A THANK YOU NOTE. I'm not. When you take the time to acknowledge, listen and...
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We're human. We make mistakes. A gentleman in my mastermind group who owns a locksmith business just shared on our call how surprised he was that a customer who had complained to him had taken the time to SEND HIM A THANK YOU NOTE. I'm not. When you take the time to acknowledge, listen and respond to someone's complaints it builds trust. In most cases, the complainer just want to be heard. Acknowledging a mistake was made and letting the person know what you're doing to ensure it doesn't happen again solves almost every issue. Most businesses run and hide when they receive a complaint. Use it as an opportunity to build trust and a relationship with your customers. And don't be surprised when/if that customer is then referring new business to you because of it. "Small Business Stacey"
Those danged price-shoppers! They're bottom-feeders. Let them go elsewhere. There are clients who value YOU, your WORKMANSHIP, and your CUSTOMER SERVICE. Focus on that! It's all about defining your "who" - who do YOU want as a client? Put a process in place so those bottom feeders don't even...
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Those danged price-shoppers! They're bottom-feeders. Let them go elsewhere. There are clients who value YOU, your WORKMANSHIP, and your CUSTOMER SERVICE. Focus on that! It's all about defining your "who" - who do YOU want as a client? Put a process in place so those bottom feeders don't even make it to you. Let them self-select themselves out. This is all about the "A" in my ACTION Marketing System. The A is about getting attention. I have an electrician as a client and he is the most expensive in his area. He thrives on it. His profits are so much higher so he's not wasting time on those who won't pay. His average rating on Google is 4.9. People seek him out because he's positioned himself as the "go to" expert in his area. People don't always buy on price. It's always better to go upstream than downstream. If you want to discuss how to do it, grab a free marketing strategy call with me. Happy to help! "Small Business Stacey"
1 Reply
Simple answer . . . . ASK! Your customer will never be happier than immediately after the work is done. Ask for a review. Many will be very happy to help. What makes it work is having a process in place. 1) Pre-position with the customer that reviews are a very important to your business and...
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Simple answer . . . . ASK! Your customer will never be happier than immediately after the work is done. Ask for a review. Many will be very happy to help. What makes it work is having a process in place. 1) Pre-position with the customer that reviews are a very important to your business and that you're going to ask for a review when you're done. (this also ensures that staff do a good job - and you can reward for reviews received - but that's a totally different conversation) 2) Make it easy for the customer to leave you a review. One of my clients is an electrician. When they know the customer is thrilled with the service they ask if they'll leave a review. A text is then immediately sent to the customer and they can pick the platform they want to use to leave the review. They get tons of 5-star reviews because of this. 3) Thank those who do review. Comment on every review you get (even the bad ones, but first reach out and fix the issue!) 4) Repurpose those reviews. Many ways to do this - you can put on your website, share on social, make into a video, include in your sales materials, etc. CONGRATS for realizing that it's not what you say about yourself that matters. It's what others say about you that matters. So put a process in place to get those reviews. They're critical to your business success. Here's an article I wrote on how I manage my reputation in my coffee & smoothie business. Hope you find it helpful. "Small Business Stacey" your Small Biz Marketing Specialist https://SmallBizMarketingSpecialist.com
I'm a "morning person". My brain is racing the moment I get out of bed. What I don't do is rush to check my phone, drown in email hell, or see who liked me on social media. I follow a morning ritual that focuses on meditation, mapping out my most important priorities for the day, and doing those...
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I'm a "morning person". My brain is racing the moment I get out of bed. What I don't do is rush to check my phone, drown in email hell, or see who liked me on social media. I follow a morning ritual that focuses on meditation, mapping out my most important priorities for the day, and doing those first. "Small Business Stacey" https://SmallBizMarketingSpeci...
There are lots of things you can do to grow your business. What you need to decide is how far and how fast you want to grow and ultimately getting a SYSTEM and PLAN in place to get you there. When I start working with a new client, I always start with the "who" . . . . defining it, getting...
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There are lots of things you can do to grow your business. What you need to decide is how far and how fast you want to grow and ultimately getting a SYSTEM and PLAN in place to get you there. When I start working with a new client, I always start with the "who" . . . . defining it, getting clarity on it, so that they are the "go to" solution for whatever it is being offered. Medicare is likely viewed as a "commodity" . . . . so you need to clearly define what makes you different? Why should someone do business with you? How can you offer something that "makes them stick like glue?" I help small business owners find the answer to this in my book "Small Business Marketing Made EZ" Many clients come to me with the exact question you're asking "what can I do to grow my business?" The irony is you most likely already have everything you need. If you have customers, clients or patients that's your pot of gold. Too many small business owners are always looking for more NEW NEW NEW customers, clients and patients when they are already sitting on the pot of gold. The ones you've already built that "know like trust" factor with. Focus on that first as they can be your brand ambassadors in helping your business grow. "Small Business Stacey" SmallBizMarketingSpecialist.com Join the free Small Biz Marketing Success Group
