The only good use of social media I have found is to gather new names and contact info. Its the new phone book. Then I contact them directly with generous and friendly exchanges. Social media sucks for valuable and sincere communication. Its only good for names and sometimes bulk announcements. Relationships on social media are shallow and misleading. Go out in the real world and make real friends and clients by exposing the real you, volunteering information, pressing the flesh and passing out call cards. Social media can turn you into an introvert, which is bad for business or friends.