About Us
I create images for companies and individuals who need to look their best for their potential clients and investors. Executive portraits that have personality, product photographs that show their purpose, and facility images that show you and your company in the best light!
How We Got Started
I discovered very early on that an image can move the world and change minds. The old saying of a picture is worth a thousand words is more true today than ever before. With a couple of decades of experience crafting messages for clients in multiple industries, I can attest that the saying is more true today than ever before!
The products and services we offer
Recommendations Received (20)
"A joy to work with. Friendly, funny, and a very talented photographer."
"Amazing vision and creativity "
Products & Services
We provide headshots, product photography, corporate culture photography and marketing photography for a wide variety of industries, businesses and...
Your headshot is more than just a snap of you, it is the first impression people have of you these days. It is the reason that people will pick up ...
Big or small (or tiny!) your product deserves to be displayed to its ultimate best for your clients. Help them to understand how your product will ...
Gallery
Recommendations Given (13)
"Jean was our director of the Jamaica Plain Open Studios event for several years. The event hosts..."
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"Jean was our director of the Jamaica Plain Open Studios event for several years. The event hosts 200+ artists, in home studios and group sites, in locations that cover all of Jamaica Plain, over 2 days each fall.
Jean's attention to detail and thoughtful, calm presence made what is a daunting task fun, engaging and informative. Her ideas are always well thought out and strategic, practically ready for roll out.
She is a huge asset on any project and you would be crazy not to work with her."
"If you are not familiar with McCrea's Candies, and you like the idea of all natural, flavorful..."
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"If you are not familiar with McCrea's Candies, and you like the idea of all natural, flavorful caramels, AND you want to buy from really interesting and friendly people, then you definitely need to go find them. Jim is absolutely awesome (heck, they all are over there)!"
Recent Activity
Hoo boy. I don't go to my accountant when I need a doctor and vice versa. Even at the Doc's office, my GP will pass me onto a specialist. She's the contractor who directs me to the specialists to get me what I need, rather than trying to learn it all.
I do marketing photography. I direct my...
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Hoo boy. I don't go to my accountant when I need a doctor and vice versa. Even at the Doc's office, my GP will pass me onto a specialist. She's the contractor who directs me to the specialists to get me what I need, rather than trying to learn it all.
I do marketing photography. I direct my clients who want a wedding photographer to my good friend, who specializes in that type of photography. And, we have had long discussions of how, on a conceptual level, those two types of photography are very different. One is capturing memories for the future. The other is creating a memory that you haven't thought to have yet.
Two different mindsets and concepts that are polar opposites.
Go to a generalist and you will end up with something, well, general. Go to a specialist, whatever the project is, and you will end up with something special.
I am a huge fan of Things, by Culture Code. It is mac only, however.
It is a check list app on steroids! I have templates for job workflows, from estimating through delivery of photos. It is super easy to use and flexible enough that, as I evolve the workflows (don't they always evolve?) I can...
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I am a huge fan of Things, by Culture Code. It is mac only, however.
It is a check list app on steroids! I have templates for job workflows, from estimating through delivery of photos. It is super easy to use and flexible enough that, as I evolve the workflows (don't they always evolve?) I can alter parts of it to make sure that I am delivering what I promised everytime.
I also use it for keeping track of my marketing and sales, from making notes about individuals to workflows for follow up calls and more.
It syncs across my workstation, business machine, laptop for location work, iphone and ipad for those times I can't sleep and need to make a list to put my mind at rest.
It has become my external brain!
1 Reply
For me, it was that the rules of sales and marketing, in broad strokes, don’t change. And have not changed, despite the digital revolution.
It doesn’t matter if you are an artist (as I am), manufacturer, service provider or ... other.
You need a product (service/widget/etc). You need a...
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For me, it was that the rules of sales and marketing, in broad strokes, don’t change. And have not changed, despite the digital revolution.
It doesn’t matter if you are an artist (as I am), manufacturer, service provider or ... other.
You need a product (service/widget/etc). You need a receptive audience that has a problem solved by your product. Could be a blank wall in need of a visual statement. And, you need a way to get the product in front of the audience in a way that they find appealing..
Hard to say. Not a lot of info in your question. What have you done in the past that worked? Where did your current customers come from?
Can you do more of that?
Are you asking nicely and consistently for referrals?
Where do your customers hang out?
When I find that my pipeline is running...
(more)
Hard to say. Not a lot of info in your question. What have you done in the past that worked? Where did your current customers come from?
Can you do more of that?
Are you asking nicely and consistently for referrals?
Where do your customers hang out?
When I find that my pipeline is running out, it is because I got inconsistent with my marketing behavior, whether it is networking, calls or email campaigns (usually it is all of those). Be consistent. Be efficient. And, always be closing.
The real question is (and I don't mean to sound flip about this) do you know what value you are bringing to the table when you solve their problems? Do you know what the most common problem is that you solve for them?
Many business professionals don't even know what the problem really is, so,...
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The real question is (and I don't mean to sound flip about this) do you know what value you are bringing to the table when you solve their problems? Do you know what the most common problem is that you solve for them?
Many business professionals don't even know what the problem really is, so, in order to show them the value, you have to show them the problem. And, if they don't have that problem, they may not need your solution. But, I am sure you can fix more than one problem!
Develop a list of the problems, and the symptoms of those problems. Generate a few "pain grenades" that you can lob into an elevator pitch or develop into an email communication/social media pic/etc. And, then get out there and meet people.
For example, in a networking situation, when someone asks you what you do, you can say, "well, I cure common CEO headaches! for example, this one client of mine, who works in a similar industry, was complaining to me about X, another was frustrated because of Y. We worked to fix those. And, their headaches went away... for that anyway! What's the hardest part about your day?"
Chances are, you will walk out of the networking event with a couple of solid leads.
And, this can be applied to other scenarios, such as web sites, email campaigns, social media, etc.
So many good answers here.
I have been in my business for a while and, slowly, came to realize that nothing beats the one on one introductions for getting things started. Especially in the service industries.
On the marketing side: First, get yourself a simple web page (you may already have...
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So many good answers here.
I have been in my business for a while and, slowly, came to realize that nothing beats the one on one introductions for getting things started. Especially in the service industries.
On the marketing side: First, get yourself a simple web page (you may already have one!). At this point, it only needs to include you, a nice (professional!) photo of you, a blurb about you, which could be your elevator pitch.
This can ramp up into something big, with offers and all kinds of things. But, starting out, keep it simple, because your biggest bang for your buck may be on the sales side.
Oh, get yourself some business cards, as well.
On the sales side, polish up your 30 second commercial and start going to networking events. Do a lot of listening, figure out how to get away from the time suckers (You know the ones: they will tell you their life story because they don't really want to meet new people) and hand out a bunch of cards.
Follow up! (Most people don't)
Also, contact your most recent clients and ask them who they know who might be interested in talking about making their next trip easier. Work your way back to older clients (if you have any).
Go to your fellow travel professionals and talk to them about referrals. You do strictly travel for pleasure? Well, I do business travel! Great! Start the conversation. Set goals for how many events you want to go to. Don't be afraid to nix events that don't work for you. Don't be afraid to reach out to others in the industry.
There are a lot of company's and entrepreneurs out there who use it to sell their products, both used and new. Which means it can be a slightly more wild-west version of Amazon, which has its, um, good and bad points as well. Ebay has certainly come a long way from its garage sale to the world...
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There are a lot of company's and entrepreneurs out there who use it to sell their products, both used and new. Which means it can be a slightly more wild-west version of Amazon, which has its, um, good and bad points as well. Ebay has certainly come a long way from its garage sale to the world roots.
But, it also means that, whatever you are selling, you need to think about how your presence/your brand looks on that site. Is it a benefit? Is it detrimental? If you are a direct sale manufacturer, how does that impact your reps? If you are a one person shop, do you look like a mom and pop, an average joe, or an authority in the field?
If you are someone just looking to move some extra stuff laying around, it is often a decent way to move stuff.
Otherwise, it is, imho, just another marketplace option to consider.
Like most marketing questions, the answer starts with "it depends..." There are no silver bullets and you will need to invest a little bit of time into the process to figure out the best way to market YOUR fine art and prints. There is social media, pop up shows, art fairs, email campaigns, web...
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Like most marketing questions, the answer starts with "it depends..." There are no silver bullets and you will need to invest a little bit of time into the process to figure out the best way to market YOUR fine art and prints. There is social media, pop up shows, art fairs, email campaigns, web sites, galleries, restaurants, booths, etc etc. All are viable tools. But, the big, bottom question that needs to be answered first is: "who is gonna care enough about YOUR fine art to open their wallets?" Where do they live, shop, read, eat, surf? And, then, (and only then!) what tools can I use to reach them there? For example, one of my series, Sweet Blasts!, really appeals to chefs, foodies and the like. So, guess who I am targeting... Through gallery invites, press releases headed for the foodies, shows in foodie places. And, yes, a touch of social media aimed at... foodies!
1 Reply
Oh, heck no! They bring me in because what I bring to the table is what they don't already have. Don't get me wrong: I am not saying that I am going to challenge them on everything they ask for. I am polite and friendly. I am open to suggestions and certainly want them to share their goals with...
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Oh, heck no! They bring me in because what I bring to the table is what they don't already have. Don't get me wrong: I am not saying that I am going to challenge them on everything they ask for. I am polite and friendly. I am open to suggestions and certainly want them to share their goals with me. However, as Tony Lopez and the others said so well, if we are going to collaborate, there will be some give and take, some push and pull. And, the end result will be better than the sum of parts. Perhaps it might be better to be a "Yes, and..." kind of person.
I look for three things when I am deciding whether or not I am going to get involved with a non-profit in my professional capacity. And, I get to decide whether or not they pass the tests, not them. The first question is do I feel strongly about the cause. I mean strongly! Would I give them a...
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I look for three things when I am deciding whether or not I am going to get involved with a non-profit in my professional capacity. And, I get to decide whether or not they pass the tests, not them. The first question is do I feel strongly about the cause. I mean strongly! Would I give them a significant donation if I came across them on the street? I do this with a fringe theater company now. They are doing great things with LGBQ+ community. I photograph their shows AND buy every raffle ticket, t-shirt, baked good, etc. The second is can I get access to people in or through the nonprofit that can help my business? I photographed the board of one group because several of the members were the heads of companies I wanted to work for. Oh, yeah, we got some business. I stopped donating art to a couple of charity auctions because they made it nearly impossible to network. The third is how creative is the work? Can I get a new portfolio piece, stretch creatively, win an award or get some notoriety from the work? If they are just looking for a free event shooter, I’m pretty much gonna say no. But, if they are gonna let me set up a shoot with Queen Tatiana and Bottom (Midsummers Night Dream) and subsidize renting a crazy donkey head mask, I may be interested. That brochure cover was done over 10 years ago and people are still talking about it. Finally, does this “ask” fulfill enough of these criteria, based on my judgement (not theirs), to offset the potential paycheck I would be passing up from another company?
