About Us
Growth marketing is the focus. We develop customized business strategy and marketing campaigns that bring companies to profitability. Our expertise includes content marketing, social media, case studies and lead generation.
How We Got Started
Company founder Kim Clark has held positions in Marketing and Sales at Fortune 100 companies, including The Gillette Company and Bank of America.
The products and services we offer
Recommendations Received (3)
"Kim is a true professional. She is so knowledgeable, kind and patient. She is always on top of..."
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"Kim is a true professional. She is so knowledgeable, kind and patient. She is always on top of the latest marketing trends. "
"Professional, experienced and has provided good advice to a mutual client in the past!"
Products & Services
When you need to count on expertise, we're here to help. Polished Professionals Boston offers free consultation calls to clients in and around Back...
Your customers have already gone digital. Has your business? Polished Professionals Boston helps businesses adapt to the digital world with a full ...
Promote your business, drive sales, and build your brand with an optimized and creative ad campaign. Polished Professionals Boston partners with cl...
Recommendations Given (7)
"I joined a session of Mastermind with Sue and I’m so happy that I did. Sue sets the stage in..."
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"I joined a session of Mastermind with Sue and I’m so happy that I did. Sue sets the stage in Mastermind for a relaxed, enjoyable yet very useful peer2peer exchange of information we can use to get better at doing business. This is why we are Alignable members!"
"Barbara has over many years developed formidable skill sets in both acupuncture and yoga. She..."
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"Barbara has over many years developed formidable skill sets in both acupuncture and yoga. She applies those competencies to her clients and delivers a powerful healing experience. every time."
Recent Activity
Sending cold emails to “prospects” is a waste of time. Delete, unsubscribe. The quality, more than the quantity, of your list is the determining factor of email marketing success. It takes time to build a quality list of warm leads, i.e., qualified prospects.
My list consists primarily of...
(more)
Sending cold emails to “prospects” is a waste of time. Delete, unsubscribe. The quality, more than the quantity, of your list is the determining factor of email marketing success. It takes time to build a quality list of warm leads, i.e., qualified prospects.
My list consists primarily of subscribers to my blog. You can also harvest prospects’ email addresses when they trade business cards with you; when they sign up to receive your blog, newsletter, or case study; when they RSVP to the announcement of your appearance in a webinar or the workshop you’ll teach; when they email to ask questions about your products or services.
When you trade business cards with a colleague, mention that you publish a blog and/or newsletter and ask if they’d like you to send him/her a copy. Tell them, with a smile, that you include an opt-out button if they’re inclined to use it.
For almost as long as I’ve been in business as an Independent Strategy & Marketing Specialist, I’ve sent December holiday cards to everyone I worked with over the previous 4-5 years. A few years ago, I began to also send a nice little gift ($30 or less) to clients I’m currently working with, or...
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For almost as long as I’ve been in business as an Independent Strategy & Marketing Specialist, I’ve sent December holiday cards to everyone I worked with over the previous 4-5 years. A few years ago, I began to also send a nice little gift ($30 or less) to clients I’m currently working with, or have worked with over the past 12-18 months.
This is the time to show gratitude and nurture relationships. Moreover (dare I say it!) I want to always enhance the customer experience, enhance my brand and position myself at top-of-mind to receive referrals and repeat business.
If any of you would like some inspiration on client gifts to buy, visit my profile and find my post “10 Under $30: Holiday 2021 Client Gifts” (I don’t make money from purchases and whenever possible I don’t link to the billionaire Bezos site).
At the tail end of FY2021, I hosted a small in-person networking event and it was successful. Light hors d’oeuvres provided, cash bar. My guests were happy to be there and I think the ROI will be good.
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At the tail end of FY2021, I hosted a small in-person networking event and it was successful. Light hors d’oeuvres provided, cash bar. My guests were happy to be there and I think the ROI will be good.