There's no magic dust to sprinkle on your website to make it rank higher. Google is constantly changing their algorithms to ensure natural results. One used to be able to design a website, and there was a little column to the right where you would type in the keywords that you want the site to propagate under. Today, Google no longer uses keywords. Now what they do is assign site prominence. The more prominent your site, the higher likelihood you have that your site will rank. The criteria that the search engines are using to assign prominence is 1. Users IP Address. 2. Data Content (web pages & resources, videos, photos, files, copy), 3. Traffic, 4. Updates 5. Reviews, 6. Domain longevity 7. Ease of use. The more of these things you do, the higher your site will rank. The less you do, the lower. But for these factors to matter, you must first do a few things. One, be sure that you are using a site that is customized for your business and your industry for your specific geographic location. You want to create a separate page for each product or service you wish to be searchable. Name your page titles, descriptions, and pictures as closely related to what you foresee someone searching for. For example, if you name a photo skilodgeaspen.jpg, it can be found when someone searches "Ski Lodge Aspen." These elements on the pages are called that page's metatags, and you want those to vary depending on the different key terms that you are wanting to captivate. There are 100s of companies that offer FREE websites, GoDaddy, Wix, Homestead, 1and1, etc. The lists goes on and on, and almost all offer a free Website Builder. This is because when you use their builder, all of the metatags on the backend of the site are set to default to whomever provided the elements. So as they compete with one another for their own prominence for website development, you become part of their portfolio. You essentially make them bigger and better, but you are not creating an effective online identity for your business. Once you have a custom website with the backend SEO set, then you need to register your business and website with the search engines. There's about 150 of them out there, and it is a manual process to get verified. They all have their own personalities, so some will require creating a username, some verify an email address. Google, Bing and Yahoo all require physical verification. Therefore Google will mail out a pin number to your physical location. You must confirm that number to be a verified business on Google. Once you get ON Google, then you can start to optimize the website. This begins by enhancing your listing on Google. You can add your domain, hours, photos, etc. The more you add, the more prominence Google will give to your site. The headline of a press release is searchable as "News;" however the older the article, the less prominence given. To keep this current, you can add whats called a newsfeed or blog to your website. Each time you update it, the more relevant the site is seen, and the higher prominence given. I hope this helps!