A gorgeous website featuring your best photography is a great way to promote your business. There are several do-it-yourself website platforms available - including Squarespace, Wordpress and Wix - that offer templates well-suited to photography businesses. Make sure there's a direct contact form on EVERY PAGE of your website, include prices whenever possible, and promote your website via free advertising on Craigslist and other online forums. "A website that's not promoted is like a billboard in your basement," an old friend once told me, and it's still true today. Attract potential customers via your web portal, where they can see your gorgeous work. Link your Facebook ads to your website. And collect email addresses from all your clients to produce a monthly newsletter promoting your best work - existing clients will forward this newsletter to all their friends if their photos are included in it, and this will accelerate word-of-mouth promotion.

If you sell prints - such as landscapes or fine art photography - put together an e-commerce site that allows website visitors to make purchases online. Also, uploading your stock photos to Getty, Shutterstock, Pond 5 and other stock photo websites can gain exposure for your work and earn a few bucks in the process.