Making a plan is the key to success in online marketing. Outline your goals, define your target audience, learn where they hang out online, and create and publish content that appeals to them.

There's a great deal more that goes into it, but this will get you started.

Check out my free ebook An Easy Guide to Creating a Digital Marketing Strategy. 

You'll get a basic outline on how to create a digital marketing strategy and tips on setting up your network.