About Us
We aspire to help startups and small businesses connect and engage with their audience in an intuitive fashion that drives results, delivered with our pragmatic and digital-first approach.
How We Got Started
It's all about you and your audience! With a wealth of professional experience in B2C/B verticals with expertise in digital/social media marketing, web content design, sourcing/purchasing/supply chain/merchandising in Canada and international brands, let us help you stand out with positive results.
How do we do it? We do it with PASSION and with the endeavour to guide businesses in reaching their goals with our real industry experience. Reach out if you're a side-hustler too, we know you'd need help to get your dream off the ground!
The products and services we offer
Recommendations Received (3)
"Evander is very good with marketing and is current with what is going on in the economy today."
Products & Services
Have a business but no address yet? Well, you may start off with a virtual one - your website! Reach out if you need advice from developing a websi...
We know this process can be intimidating - like, "where can I start from"? We'd help you define what you're selling, who you're selling to, what to...
With our global network, we can help you source for non-perishable products from all over the world, including Asia! Thanks to our partners, and ou...
Recommendations Given (3)
"Tessa and her team have the power to make brands shine on social media! Her dedication and energy..."
Read more
"Tessa and her team have the power to make brands shine on social media! Her dedication and energy are evident in her work - you can see it to believe it from the social media proof. :)"
"The Goldmind Project provides enriching and life-changing career and learning development advice..."
Read more
"The Goldmind Project provides enriching and life-changing career and learning development advice and opportunities for anyone who is stuck in the rut or simply needs uplifting motivations from great people!"
Recent Activity
Excel
(more)
Excel
Super LOVE this! Hope to see you in Calgary one day! 😍
(more)
Super LOVE this! Hope to see you in Calgary one day! 😍
Don't get to caught up with the word "strategy". A lot of times it boils down to who/where you're targeting, what competitors are doing and how you can differentiate yourself (by price, positioning, distribution, packaging, promotion, etc). Start simple, test, and scale from there. Check out the...
(more)
Don't get to caught up with the word "strategy". A lot of times it boils down to who/where you're targeting, what competitors are doing and how you can differentiate yourself (by price, positioning, distribution, packaging, promotion, etc). Start simple, test, and scale from there. Check out the hashtags your competitors are using and who they are following to get insights. Poll your social media audience and get their feedback. It can be as simple as just building a prototype landing page and then test from there with organic posts/ads. If it is a physical product, sampling will help too. Don't forget to check your analytics/search console to see what works.
1 Reply
What is your business about? I just helped a company generate 5 testimonials from their clients. The survey was short, 10 questions, and we offered a link-back to their companies along with their testimonials on my client's website, as well as a mention about them on social media platforms. No...
(more)
What is your business about? I just helped a company generate 5 testimonials from their clients. The survey was short, 10 questions, and we offered a link-back to their companies along with their testimonials on my client's website, as well as a mention about them on social media platforms. No gifts or discounts were accorded. Just a sincere gratification with the intention of helping their businesses in return for their kind words and time. 😊
Two simplest and low cost ways to grow customer base in my experience:
1) Take care and leverage on your partners and employees
2) Take care of your existing customers.
Both will make them feel so appreciated that they wanna spread around the good word about you. 😊
(more)
Two simplest and low cost ways to grow customer base in my experience:
1) Take care and leverage on your partners and employees
2) Take care of your existing customers.
Both will make them feel so appreciated that they wanna spread around the good word about you. 😊
Hi there, it depends on what you define as a goal. In Google Analytics you may set up goals for your website users to say download something, sign-up for newsletters, checkout, etc. There are other metrics you may analyze such as click-through rate, number of impressions that depends on your...
(more)
Hi there, it depends on what you define as a goal. In Google Analytics you may set up goals for your website users to say download something, sign-up for newsletters, checkout, etc. There are other metrics you may analyze such as click-through rate, number of impressions that depends on your objectives. For social media engagement, number of comments, as opposed to vanity metrics (number of likes) will show a more indicative engagement level. Most of the time, I'll analyze click-through rate to the landing page or website which is more meaningful.
It depends on where you think your target audience lurk and the types of conversations/questions/pain points/interests/intents they might have. For instance, the types of convo/posts in LinkedIn aren't quite the same as those in Facebook although the profiles of the people might be dissimilar....
(more)
It depends on where you think your target audience lurk and the types of conversations/questions/pain points/interests/intents they might have. For instance, the types of convo/posts in LinkedIn aren't quite the same as those in Facebook although the profiles of the people might be dissimilar. Once you identified them, and depending on your goals (acquisition, nurturing, conversion, remarketing, retention), it'll be much easier for you to pinpoint and test your advertising on these channels - digital, social, or even traditional. You may start small with social media first (which is less expensive as compared to SEM) and extend from there as you analyze your analytics data. The best is to drive traffic from a few channels with various tactics (owned, earned, paid, traditional) rather than one channel. Hope this helps! :)
I'd recommend MailChimp for sure since you can start off free. I just wish the analytics can be more consistent across different types of campaigns. My experience is restricted to freeware so far, so maybe it is more robust for the paid version. The content management interface could be better...
(more)
I'd recommend MailChimp for sure since you can start off free. I just wish the analytics can be more consistent across different types of campaigns. My experience is restricted to freeware so far, so maybe it is more robust for the paid version. The content management interface could be better too but it suffices so far for whatever I do.