What form of advertising has worked best for you and given you the best return?
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Advertising in general will mainly depend on what kind of business or service you are offering and Whom your customers may likely be.
General Services such as professional installations of parts and systems would do best with Radio,TV, and or Video Marketing such as most people can generalize the need for daily maintenance services from automotive,plmbing,and electrical services, as well as cabinetry and in-home upgrades.
Products for sale in tangible form would best use any kind of Visual Video promotion for the fact that the actual products can be seen and observed directly within media form.
Direct markeing solutions such as signs,banners, and billboards are also a very effective solution for major legal services and or health and personal needs.
My company offers Video Production Marketing Services under Brasspineapple Productions LLC ( see brasspineappleproductions.com )
We effectively produce internet Video Advertising for our clients.