To effectively choose which social media platforms to use, it's important to conduct research and create a strategy. This involves researching your target audience, their preferences, and identifying where they spend their time online. If your focus is on a B2B audience, LinkedIn is a highly recommended platform to consider.

I wrote a blog post about finding out where your audience hangs out on social media. I think you might find it helpful! You can check it out here: https://bit.ly/46BLqF4