About Us
AESEES is a team of consultants with diverse backgrounds in multiple industries who joined efforts to provide comprehensive solutions to better serve customer’s needs. Our goal is to help our customers to turn ideas into great working products, reverse engineer and improve existing designs. We leverage a variety of modern platforms and technologies, i.e. system/algorithm Simulation, Embedded CPU, and FPGA based HW implementations, SW development, sensors integration, adaptive control, image processing and learning.
How We Got Started
We believe that by joining our efforts we are taking advantage of our diverse software, hardware, SoC, DSP and algorithm design expertise and are delivering optimal solutions with fine-tuned functionality partitioning in multiple domains which yields outstanding performance as the result. Over the last years have successfully helped multiple clients in Biometrics, Medical device, Industrial Machines. advanced motion Control/Robotics and other industries.
The products and services we offer
Recent Activity
There are a few known simple components. The mix depends on the business type:
1. Quality of the product/service, readiness for the ramp up.
2. Competitive cost and viable cost structure (fixed and marginal cost).
3. People and financing to keep up with the demand in case of the...
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There are a few known simple components. The mix depends on the business type:
1. Quality of the product/service, readiness for the ramp up.
2. Competitive cost and viable cost structure (fixed and marginal cost).
3. People and financing to keep up with the demand in case of the expansion.
4. Find potential clients/customers, let them know how good the product/service is and convince them that it is the case.
Without the first 3 one usually can't do the forth. One mistake small businesses do is spending on marketing without having those first 3, often even first 2. The result is obvious.
Also, in my line of work (consulting), there are not many people who could help with marketing and sales, since they are lacking understanding of industry specifics (in simple terms they have no idea what they are supposed to sell). So, often the only contribution they could make is connections to potential corporate customers. But those who have connections are much better off working for large companies for better pay.
So, IMO the only viable options for a small business under the circumstances is the online presence in every possible form and referrals.
1. Get new/more clients and scale the business up. There are plenty of need on the market. However, often companies in need do not appreciate how far they lag behind the technology curve. They often accumulated an enormous technical debt over the years and do not realize that this fact is the...
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1. Get new/more clients and scale the business up. There are plenty of need on the market. However, often companies in need do not appreciate how far they lag behind the technology curve. They often accumulated an enormous technical debt over the years and do not realize that this fact is the main reason for problems they are facing. As the result the disconnect between the real need for a good engineering and allocated budget keeps on growing and it is hard to convince executives that without substantial investment in technology it is not feasible to break this vicious circle of stagnation or decline. They simply do not allocate an appropriate budget for it. Often they keep on saving money by using "cheaper" resources which hurts them even more and it is lost business for us. So it is "loose-loose" situation for all.
2. A small business needs a lot of third party help. It is much harder to find qualified help these days. A new generation of engineers has "demo" psychology and do not appreciate complexity of building a real product that one can ship to customers for revenue. Something really bad happens to definition of "works properly" and "done" over the past 10-20 years.
3. Another challenge is the social media and overall "hype" psychology that dominates everything. It creates unrealistic expectations and beliefs in "magic". People have hard time to remember that 90% of the information available online is garbage and requires critical filtering. It is hard to work with people who "poisoned" by these trends both in case when they are clients or when one needs help.
Overall, the "human factor" is the biggest challenge as it has always been.
When a client is under the pressure to deliver it is common practice for us to both work over the weekend and communicate with the client. However, it is only in this kind of emergency situation. Under normal circumstances, it is not a good idea to communicate on the weekend since people have...
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When a client is under the pressure to deliver it is common practice for us to both work over the weekend and communicate with the client. However, it is only in this kind of emergency situation. Under normal circumstances, it is not a good idea to communicate on the weekend since people have families and deserve to take well-earned rest and not to think about business on weekends in my opinion.
Richard, It depends on services you offer. For example running a SW engineering team using a standard set of development process tools, like C++/GIT/Atlassian etc. usually easily transferable between multiple industries as well as commodity SW developer skills like codding in Java/C++ or Python....
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Richard, It depends on services you offer. For example running a SW engineering team using a standard set of development process tools, like C++/GIT/Atlassian etc. usually easily transferable between multiple industries as well as commodity SW developer skills like codding in Java/C++ or Python. On the other hand experience with rigorous development process
requirements
in medical industry is not transferable to consumer product industry where cost of overhead is not acceptable. Consumer product quality/reliability is not acceptable for the industrial applications and so on. So, again, it is the question about how transferable the product/services that are being offered to the target industry. In your case: is the pull labor offered to client has an appropriate mind/skill set to satisfy specific industry needs? To know this one should keep on learning practices in specific industries.
Lynda,
There is a lot to think about, but the first few questions to answer IMO are:
Market target and pull. Who will pay for your product/services and why? Why are you better than competitors? Do you have a list of potential clients? How do you reach them?
How much time do you need until...
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Lynda,
There is a lot to think about, but the first few questions to answer IMO are:
Market target and pull. Who will pay for your product/services and why? Why are you better than competitors? Do you have a list of potential clients? How do you reach them?
How much time do you need until the business will start to bring positive cash flow? How do you pay your bills? Does the arithmetic work? Do you have enough money stashed away to keep you going?
Who do you open business with? You need to carefully discuss, write and sign the Founders Agreement. Legal stuff is very important when you are not working alone.
How do you develop Web and/or social media presence? Do you have people who would give you great references to convince a new client? Can you have it in writing and post those?
Ask yourself either you are ready for the rough ride and affects it will have on your personal life.
I am not trying to be negative, having your own business is very rewarding and for many is "living the dream". But it comes with profound changes to the way of thinking, living and it implies a different level of responsibility in comparison to a "normal" job.
Optimal solutions to the hardest technical problems.
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Optimal solutions to the hardest technical problems.
It is complex question. We are at the high end of technical consulting services and it is sometimes hard for us to convince new client that our services worth the premium, since we compete against numerous agencies that supply commodity skills labor to augment workforce.
So:
1. We know typical...
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It is complex question. We are at the high end of technical consulting services and it is sometimes hard for us to convince new client that our services worth the premium, since we compete against numerous agencies that supply commodity skills labor to augment workforce.
So:
1. We know typical industry rates and monitor market closely. This creates base line.
2. We work with clients to provide more comprehensive services to address their real needs / problems rather than compete with commodity services. It allows to charge some extra premium.
3. We make sure all our clients are happy. We build partnerships. It allows us slowly raise rates over time while creating reputation to acquire more business. Pretty much all our clients keep on using our help after first experience with us for many years.
Trust could only be built over time. It is simple, do not promise something you can not do. Do not agree on doing something that will fail even if you really need this business for cash flow. Honesty, integrity, respect are the key. Life is long, do not sacrifice long term by cutting corners. It...
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Trust could only be built over time. It is simple, do not promise something you can not do. Do not agree on doing something that will fail even if you really need this business for cash flow. Honesty, integrity, respect are the key. Life is long, do not sacrifice long term by cutting corners. It will byte back, often in unexpected way.
When I am interviewing people I let them talk about what they like to do and what they consider their field of expertise. Since I am in highly technical field skills level of an applicant and his(her) attitude towards work usually become very clear after 15-20 minutes of conversation.
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When I am interviewing people I let them talk about what they like to do and what they consider their field of expertise. Since I am in highly technical field skills level of an applicant and his(her) attitude towards work usually become very clear after 15-20 minutes of conversation.
Managing expectations in my field (hightech NPD) is hard. Many clients tend to oversimplify the task and do not think about "minor details". In critical cases they may want to change laws of nature for right price. At the same time one needs business, so initial conversation is very important to...
(more)
Managing expectations in my field (hightech NPD) is hard. Many clients tend to oversimplify the task and do not think about "minor details". In critical cases they may want to change laws of nature for right price. At the same time one needs business, so initial conversation is very important to understand if clients really seek advice or have decided what needs to be done and simply looking for outsourcing extra resources.
In second case one needs to understand clearly and put in writing exact content and deliver what is possible under circumstances. After all it is clearly the lowest bid wins case. That is why offshore outsourcing is so popular despite horrible quality and consistent failures to deliver in many cases.
In first case there is a room to build relationship and educate client about different possibilities. These days development and knowledge is so compartmentalized that often there are far better solutions compare to initial plan. We have been working for years with clients we managed to establish this kind of relationship. Those are really looking for consultants in true meaning of the word.
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