A key thing here I see people overlooking--KNOW YOUR AUDIENCE.

The At&T/DirectTV bundle is fairly expensive for the average student or working-class family.  People in the suburbs can usually afford it if the bundle ties in a cell phone family plan, but then at least one family member is dissatisfied with either the total cost or lack of a feature they enjoy.

My assistant worked for DirectTV customer service before the merger with At&T and she heard these complaints most often:

--The TV package doesn't have the channel I want

--The package I want is out of my price range

--Why wasn't I fully informed of the price increase in the second year of service?  That lost A LOT of customers

--Streaming on the Internet is cheaper for what I want

If you set up a table at a job fair, community event, or a local place with foot traffic, take note of the people who are wary of your pitch.  Create a sheet for them to write down their name and an email address so you can send them more info.  The more personalized the pitch, the better the chance of a sale.  This has worked for us when scheduling group events.