About Us
Here at SPLOR our mission is to help small businesses explore and discover specific and creative opportunities to connect with new customers through digital marketing and advertising. We achieve this by honing the brand marketing message to speak directly to their key audience and become more memorable
How We Got Started
I started exploring and researching digital advertising, brand strategy and marketing while working as an Elite Account Director @ Yelp, Inc. Through hours of self study, successful ad creation for small business owners and certifications, I decided to create a company and start consulting on an individual basis.
The products and services we offer
Products & Services
When you need to count on expertise, we're here to help. SPLOR Management offers free consultation calls to clients in and around Chicago. Try a di...
We help small and medium size businesses explore and discover specific and creative opportunities to connect with consumers through digital marketi...
Recent Activity
Hi! Make sure that you are not only developing and marketing good content and or "creatives"/ imagery- but also ensure that content specifically speaks to your target audience or "Buyer Persona" - hone in on your brand's marketing message - then create an advertising campaign that will reach...
(more)
Hi! Make sure that you are not only developing and marketing good content and or "creatives"/ imagery- but also ensure that content specifically speaks to your target audience or "Buyer Persona" - hone in on your brand's marketing message - then create an advertising campaign that will reach those specific people -
Looking ahead, important trends with digital marketing will be brand reputation management, impeccable online customer service, strategic ad placement and a very unique selling proposition to a target audience.
It is important to define your brand and what problem you solve or value you bring...
(more)
Looking ahead, important trends with digital marketing will be brand reputation management, impeccable online customer service, strategic ad placement and a very unique selling proposition to a target audience.
It is important to define your brand and what problem you solve or value you bring to your target audience or buyer persona. Without knowing this very important information or focusing on your brand's marketing message will be hard to not only connect with your audience; but also retain consumer for repeated purchases.
Good morning All!
During this most challenging time I have found and experienced more clarity, creativity and knowledge probably than I ever have before. Not only have I been able to adapt by slowing down and creating structure in my time management, I have also been able to discover and focus...
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Good morning All!
During this most challenging time I have found and experienced more clarity, creativity and knowledge probably than I ever have before. Not only have I been able to adapt by slowing down and creating structure in my time management, I have also been able to discover and focus on my true talent by visualizing and drawing out my business goals. This has also allowed me to be more innovative and recreate myself in certain areas.
I like to think of overcoming the pandemic more as a rebirth versus a recovery. There are gold in times of challenge and trials, but you have to have clarity and open your mind to truly seek and find.
Hope this helps!
Tosh
Thank you for reaching out~
Strategies I typically use to build word of mouth marketing for my business is to inform all of my previous and new clients where to find me digitally so they can spread the word about their experience and email campaigns. I have also found offering a special...
(more)
Thank you for reaching out~
Strategies I typically use to build word of mouth marketing for my business is to inform all of my previous and new clients where to find me digitally so they can spread the word about their experience and email campaigns. I have also found offering a special incentive for 3rd party recommendations as a "loyal customer reward" also helps grow your organic WOM marketing base as well.
WOM is typically and has always been the fastest way to grow a business organically however, as times have changed, millennials are not relying as much on this traditional avenue to find and connect with a new business. They are going straight to their devices and review platforms as a faster and more convenient way of making an initial connection.
Hope this helps!
Digital Marketing has allowed business owners the ability to connect faster than ever before with consumers actively on everyday devices seeking to purchase or get the services that they need where they need it in real time. Having the ability to geo target a specific location, demographic and...
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Digital Marketing has allowed business owners the ability to connect faster than ever before with consumers actively on everyday devices seeking to purchase or get the services that they need where they need it in real time. Having the ability to geo target a specific location, demographic and other intricate details of the desired audience of buyers for business owners saves not only time but money as well. Traditional marketing such as flyers, billboards, commercial ads doesn't allow that certain specification of targeting and is usually considered outbound marketing versus inbound marketing.
In this current environment, digital and social platforms has proven to be the fastest way to grow your brand, engage with returning customers and attract a new audience base
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In this current environment, digital and social platforms has proven to be the fastest way to grow your brand, engage with returning customers and attract a new audience base