Be social. It's the essence of social media. Be human and not a "salesperson." As others mentioned, it's about engaging with your audience, adding value, and showing the human side of the business. People are more likely to purchase from a business they can relate to. Can connect to.  However, social media is a marketing channel and should be considered part of a broader integrated plan and strategy. A "purchase" rarely happens from organic social--especially when an... (more)