Most of the time promotional products are used to entice people to your booth during the event (but you can also utilize them with a pre-show mailer, and post show follow up). The recipient wants something unique and / or useful as a reward for giving the exhibitor their time. The exhibitor wants to provide something memorable that ties in with their product or service to entice the recipient to buy. But it's not the just handout that makes it a 'good promotional... (more)