Choice Floors/BTK Installation, Clive IA
Benton Taylor from Choice Floors/BTK Installation

Benton Taylor

Choice Floors/BTK Installation

About Us

FASHION MADE AFFORDABLE and WHEN YOU WANT QUALITY These are statements of how we do business every day. Our high rate of returning customers tell us that we are doing what we promise. Our resumes include residential and commercial coordinated painting and floor covering sales and installation services. Among our portfolio are single and multi-unit residential, financial institutions, clinics, hospitals, schools, resorts and hotels, retail stores, and offices.

How We Got Started

We have over 25 years experience selling, and installing all types of floor covering, including hardwood, luxury vinyl, waterproof plank, carpet, carpet tile, and ceramic, in a variety of commercial and residential areas.

Products & Services
Newly constructed home with solid core laminate by Choice Floors/BTK Installation
Newly constructed home with solid core laminate
This durable but luscious 15 year warranty carpet won’t break the bank (ask us how) by Choice Floors/BTK Installation
This durable but luscious 15 year warranty carpet won’t break the bank (ask us how)
Recommendations Given (26)
"Dr. Zimmerman is a very processional and knowledgeable, and keeps me moving and feeling my best!"
"When you need anything flooring, Carpet Direct is your go to supplier! Not only can they bring..." Read more "When you need anything flooring, Carpet Direct is your go to supplier! Not only can they bring the showroom to you, they keep their overhead low, eliminating the middleman and save you big money in the process! Give Gary a call and know you’ll be taken care of!"
Recent Activity

Benton from Choice Floors/BTK Installation Answered this on January 23, 2020
I have been able to meet and get to know so many cool people!  I also love being able to watch and be involved in projects going from ideas and dreams conceptually, to planning, to actually making those dreams and ideas come to fruition.  All these years later, I still get chills when my client... (more) I have been able to meet and get to know so many cool people!  I also love being able to watch and be involved in projects going from ideas and dreams conceptually, to planning, to actually making those dreams and ideas come to fruition.  All these years later, I still get chills when my client excitedly walks in to see their newly completed project!

Benton from Choice Floors/BTK Installation Answered this on December 27, 2019
We are excited to see beautiful new styles of luxury vinyl products rolling out this year!  The floor covering industry is bringing together improvements in pricing and design, and making durable options much more affordable for our clients!  Additionally, new lines from trendsetters like Tuftex,... (more) We are excited to see beautiful new styles of luxury vinyl products rolling out this year!  The floor covering industry is bringing together improvements in pricing and design, and making durable options much more affordable for our clients!  Additionally, new lines from trendsetters like Tuftex, Godfrey Hirst, and Miliken are aimed at bringing beautiful and durable, wools and wovens, within reach of clients with smaller budgets.

Benton from Choice Floors/BTK Installation Answered this on June 27, 2019
Honesty, Communication, Action (Quality/Professionaly) (more) Honesty, Communication, Action (Quality/Professionaly)

Benton from Choice Floors/BTK Installation Answered this on November 30, 2018
We are very thankful to all of our customers who helped to make 2018 our most financially successful year to date!  We are doing our best to accommodate new clients wanting installation before the end of the year, and have already nearly filled our books through Q1 and starting to fill Q2 of 2019. (more) We are very thankful to all of our customers who helped to make 2018 our most financially successful year to date!  We are doing our best to accommodate new clients wanting installation before the end of the year, and have already nearly filled our books through Q1 and starting to fill Q2 of 2019.

Benton from Choice Floors/BTK Installation Answered this on October 19, 2018
While we don’t do holiday promotions, we do advise our customers to pre-plan projects early enough, so that their projects    are not affected by shipping delays or mill closures.  We are also currently running a 0% interest for 18 month special, that is helping customers to get these projects on... (more) While we don’t do holiday promotions, we do advise our customers to pre-plan projects early enough, so that their projects    are not affected by shipping delays or mill closures.  We are also currently running a 0% interest for 18 month special, that is helping customers to get these projects on the schedule, without the added strain of having to pay for a large project during the holiday season.

Benton from Choice Floors/BTK Installation Answered this on October 05, 2018
I started my own business as a result of many customers requesting that I do.  So I guess some people would say that I skipped a few steps in the process. They appreciated the work that I did, but hated having to pay the exorbitant overhead that many flooring stores and big box stores charge for... (more) I started my own business as a result of many customers requesting that I do.  So I guess some people would say that I skipped a few steps in the process. They appreciated the work that I did, but hated having to pay the exorbitant overhead that many flooring stores and big box stores charge for their products.  My clients have faithfully supported me, and I have received many new customers because of referrals from existing customers.  Although the risk of failure is a possibility, being persistent, consistent, working hard, communicating with the customer regularly, and first and foremost, having a positive attitude drives our business success.

Benton from Choice Floors/BTK Installation Answered this on September 28, 2018
Treating our clients how we want to be treated.  We believe strongly in communication!  In an era where we have so many options for communication, it’s ironic how many clients tell us that it’s the timely returned call, e-mail, text, that made them decide to use our company or continue to use our... (more) Treating our clients how we want to be treated.  We believe strongly in communication!  In an era where we have so many options for communication, it’s ironic how many clients tell us that it’s the timely returned call, e-mail, text, that made them decide to use our company or continue to use our services repeatedly.  Many of my competitors refer to the adage “Don’t sweat the small stuff”- We have built our best relationships doing exactly opposite of that!  Our customers want to feel like they are our only concern, regardless of how big or small of an account they are.  Catering to the smallest needs of our customers builds great relationships, and often opens doors to great opportunities!
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