About Us
Memphis Entrepreneur Club is a Collaborative Digital Marketing Community where students and teachers can work together to make big ideas a reality. We also offer Digital Marketing, Branding, Website Development, App Design, Social Media & Advertising services!
How We Got Started
For over a decade, Cory Owens has been building and growing his own businesses with the help of social media. Starting with MySpace and America Online (AOL), Cory has searched for ways to organically market his skills and passions and offer them as services or products to strangers all over the world. He's documented the challenges he faced, but overcame and curated 10 years worth of resources to provide the same opportunity for online success to entrepreneurs and local businesses who lack the experience of building and marketing a brand online. As founder of 901 Customs Branding, The Label Lust Brand Development & Management, Audiocanvas Studio & several international digital brands, Cory saw an opportunity to create a collective where all of these businesses and their services can be leveraged to give brands all over the world a one-stop-shop of all their digital needs. Memphis Entrepreneur Club has become an international collaborative marketing and eLearning community.
The products and services we offer
Products & Services
All websites are on WordPress. We offer tailored bespoke designs and include Google Search Engine Optimization, e-commerce, Facebook Pixel setup an...
Discover unique branding and stunning visual design! We design logos, social media banners, stationery and merchandising mock-ups. Take your online...
We've been working with Social Media for over a decade... Actually, we started with MySpace in the early 2000's. Two reasons most businesses see no...
Recommendations Given (4)
"Looking to grow your digital presence as a local business? Ditch the TV, Radio, & Newspaper Ads..."
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"Looking to grow your digital presence as a local business? Ditch the TV, Radio, & Newspaper Ads and increase your R.O.I with [SOCIAL] social media marketing. This is your opportunity to work with someone who has been doing digital marketing on social media since the day Social Media started. Yes, we've been marketing with social media since Day 1 of MySpace so I think we know a thing or two that could benefit your business, which traditional marketing agencies have yet to figure out. Most marketing agencies aren't doing social media right and still use the social platforms like they're running TV ads. TV ads don't even work on TV. Hope you're listening up dealerships & restaurants! You're losing a lot of money if you're not getting this right!"
"Need a website or app designed? Looking for something that is tailored to your brand and it's..."
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"Need a website or app designed? Looking for something that is tailored to your brand and it's target-audience? The Label Lust, alongside 901 Customs, has been designing and building online presence for brands since MySpace was a thing. (Yeah, we're the guys that did all the cool custom MySpace Layouts for your favorite band)
Check out this url to see our current portfolio of websites!"
Recent Activity
Personally, my success rate is 1,000 percent. When looking at Facebook as a platform of interest for advertising and marketing, you've got to have a complete understanding of the true capabilities of the platform and your own definition of advertising. I have 10 businesses that I successfully...
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Personally, my success rate is 1,000 percent. When looking at Facebook as a platform of interest for advertising and marketing, you've got to have a complete understanding of the true capabilities of the platform and your own definition of advertising. I have 10 businesses that I successfully operate using only Facebook as my marketing tool. I've built brands that are now international, selling high-ticket products to highly targeted demographics, but I've yet to spend a cent on advertising.I generate more than $15k in a single day from these clients, but it's not from using Facebook as an Advertising platform. We've all got to remember that social media is social and media. But it's also a search engine, contact database, cms, etc. If you're utilizing the platform to this capacity your chance of succeeding, meeting whatever conversion goals you may have, will be much greater.Also, Facebook captures more hyper-targeted demographic data than any other social network. If you use this to your advantage, split-testing, analyzing and optimizing all other assets you may have online around your Facebook targeting (eg. landing-pages, websites, other social platforms, digital and real-world media, networks, influencers, calls to actions, offers, blog posts, etc), then you'll seriously increase your chances of success when marketing on Facebook having all these other things in order. It's hard to put all of my experiences into a few paragraphs, so I want to leave you with a video I recorded explaining some of my Facebook secrets, and a document I created that outlines some marketing timelines.This has helped me because I now understand that you can't throw shit at the wall (or money into facebook ads) and try to paint it gold. I've seen many business spend money on advertising their business on facebook when other areas of their digital real estate is incomplete. Advertising on Facebook is like inviting people to your house. Before you do that though, make sure you have furniture. Before you furnish your house, make sure the house is structurally sound. Before you focus on the structure, make sure your foundation is set and solid. Because if the foundation is bad, the whole house loses value. May not be the best analogy off my head, but it's the quickest example I could think of in the moment. Most businesses, new and established, independent and corporate, miss this completely.Bespoke Digital Marketing Timeline PDFFacebook Contact Management (Video on Facebook)Facebook Computer Vision Tags (Video on Facebook)Using Facebook as a Search Engine (video on Facebook) - Starts at about 10 minutes inHope these help. They're older videos that I plan to recreate in a shorter format. If you have any questions, please reach out!
I believe it is about communication, team management and relationship building. Not to necessarily refer to the size of the team itself, but how well you can build individual relationships.Think about the pizza as information, money, resources or attention. If you break the information into too...
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I believe it is about communication, team management and relationship building. Not to necessarily refer to the size of the team itself, but how well you can build individual relationships.Think about the pizza as information, money, resources or attention. If you break the information into too many small pieces, some people won't be as well informed, productive, compensated or appreciated.Pizzas don't come in one size. So this analogy can be represented in many perspectives. Your pizzas are your resources and your team should scale accordingly, alongside your communication and relationship building skills throughout that team.
Clarity.Unless you're self-employed, there's no need to be clear with anyone about anything. Building a 'Business' that operates with or without you while upholding a quality standard, making sure your partners and employees are mission-focused and not money-focused requires a lot of clarity,...
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Clarity.Unless you're self-employed, there's no need to be clear with anyone about anything. Building a 'Business' that operates with or without you while upholding a quality standard, making sure your partners and employees are mission-focused and not money-focused requires a lot of clarity, from all parties. Clarity on what each individual person's goals, passions and motivations are to create a company culture like no other. This also helps you understand how to keep people happy and motivated so that each of you can help each other achieve personal short and long-term goals. You'll know what to expect from them, where they are best fit for your business and how long they expect to be where they are.
You have several options all of which can be narrowed down based on a few things:
Tier: There are typically 3 tiers of clients who need a logo and 3 tiers of designers who will provide them. First, figure out which tier you're in.
Tier 1 Client = Sees the logo as an expense. This client usually...
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You have several options all of which can be narrowed down based on a few things:
Tier: There are typically 3 tiers of clients who need a logo and 3 tiers of designers who will provide them. First, figure out which tier you're in.
Tier 1 Client = Sees the logo as an expense. This client usually doesn't want to spend anything over $50 or $150 for the logo.Tier 1 Designers = Usually can be found on websites like www.fiverr.com - These designers generally lack the experience or knowledge required to effectively initiate a design and deliver the file-types needed for both print and digital distribution. They work in high volume and low pricing to try to keep food on the table and will give you exactly what you ask for in exchange for your money.
Tier 2 Client = Sees the logo as a necessity. Typically will spend $500 - $2,000 for a bespoke design and creative direction for other marketing materials where the logo will be applied (Facebook Banner, Website, Stationery, Business Card, Profile Photos, Product Packaging, Merch or other real-world applications)Tier 2 Designer = Usually can package your design (in your case it may just be a vectorization if you provide the near-exact version of the logo that you want) with other relative services so you save money and time in the long run on other things you'll need as mentioned above and will deliver your design in multiple formats for both print and digital distribution (Adobe PNG, AI, PSD, PDF, EPS, TIFF, JPG, etc.) along with Mock-ups of your logo design. Usually more experienced visually and can provide an entire branding package and multiple options. Two great resources you can use for a Tier 2 designer are https://www.upwork.com (name your price, then hire someone who has a portfolio of designs that you find professional and attractive, something similar to what you're looking for) and https://www.99designs.com (name your price and give multiple designers the opportunity to compete for your budget. Here you'll be able to also give references to other logos or design packages that you'd like the designers to take inspiration from. You'll set a deadline and at the end of that competition deadline, you'll have multiple logos or branding packages to choose from. You can pick a winner and choose to pay that winner for their work. Sucks for the designers who don't win the money, but great for you.)
Tier 3 Client = Sees the logo and branding as an asset and investment with an R.O.I. Usually have bigger budgets and a more long-term process of building their business and online brand. Client will pay anywhere from $5,000 to $500,000 for a single logo.Tier 3 Designer = Will design an unlimited number of logo versions until you're totally satisfied with a final production. Will include everything as mentioned in the other tiers, but will also do tons of research on the target audience, the product, competitor brands and products, and the psychology behind the choices of color, typography, shape, style, etc. Usually they will have suggestions for you to make sure you get not only the logo that you ask for, but maybe the logo that you actually want, but lacked the creative experience to understand how design a logo that truly represents your brand, your product and your audience. This is usually more of a bespoke service where many subconscious elements come into play. This is similar to what we offer, but we usually charge based on the client's budget.
I know I'm being very thorough with this answer which may or may not be necessary, but I just wanted to give you multiple options and resources. Also wanted other business owners to read this and better understand what tier they're in what designer to look for and vice versa.
Maybe you need a simple vectorization is you have a logo that you specifically want designed that you've already drawn out. I'd recommend https://www.99designs.com over fiverr any day because the quality of fiverr designers is very low compared to those of 99design freelancers.
If this is a company that you plan to scale and take really seriously over time and you see every contribution into the brand representation, then consider providing the following to your designer (or as your design summary on a freelancing site like 99designs.com):
Background information
- Company Name- Company Slogan- Company Story / Description of Organization- Company Mission Statement- Target Audience- Industry- Product / Service Description
Visual Style- What colors / Styles best represent the brand & why
Style Attributes
- Classic / In-between / Modern
- Mature / In-between / Youthful
- Feminine / In-between / Masculine
- Playful / In-between / Sophisticated
- Economical / In-between / Luxurious
- Geometric / In-between / Organic
- Abstract / In-between / Literal
Design Inspiration (reference to other logos, artwork or moods)Design references (existing brands in your niche)Deliverables & Requirements (where will the logo be used / printed / sent / applied - such as, "the top left of my website, on the chest of T-shirts and as a 2"x2" on polo shirts, facebook page and other social media, at the end of mine and my clients' videos", etc.)Probably a little more information than what you're asking for, but my goal is to answer questions you may not have known to ask. Best of luck to you!
Here's a photo for reference to color
Cory - founder & creative director ofThe Label Lust / www.thelabellust.comMemphis Entrepreneur Club / www.memphisentrepreneur.club901 Customs / www.indieartistbranding.com
Consider the first impression of what you look like online (your website, your social media pages, professional listings like LinkedIn and Alignable, and also the type of content you're publishing, curating, sharing or promoting on a daily basis). Are you publishing content or adding specific...
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Consider the first impression of what you look like online (your website, your social media pages, professional listings like LinkedIn and Alignable, and also the type of content you're publishing, curating, sharing or promoting on a daily basis). Are you publishing content or adding specific keywords on your profiles to help people find you when they search for those keywords? What keywords bring you up in the search engines now, if any? What type of consultant are you? Are you found easily on Google Search when searching for those keywords in a Private window where search history and cookies aren't tracked?
There are a TON of free tools that you can use to get yourself out there before you start using paid advertising. It's recommended to do this anyway so you can build a foundation for yourself, trust and rapport with your audience, and influence in your niche (whatever that is - 'consultant' is too general, so by knowing what type of consultant you are and what demographics, personalities, personas or interests exist in your target audience, this will help you determine what content to publish and how to persuade that target avatar to consider your services.[copied from one of my previous answers to a similar question from another member]
Consider publishing content on multiple platforms to educate your audience about who you are, what you do, and how they can solve some of their problems without paying for your services, or answer frequently asked questions that will increase the exposure to your content or your profiles and website. Publishing a blog is a great way to get yourself out there and bring your target audience to you instead of you having to prospect on a daily basis to try to figure out where they are. Publish content relative to what your audience would be searching to figure out how to solve their problems and use automation platforms to make sure the blogs you publish or the status updates you publish automatically syndicate over all platforms (https://www.ifttt.com - If This Then That), so when you publish a blog on your WordPress website, that blog will automatically be shared to all of your social media accounts on autopilot. Or when you upload a YouTube video, a link to that video will be shared to all of your social media platforms or via a blog post on your website on autopilot (to reach more of your audience with fewer efforts)Join groups that are populated mostly with your target audience and share these posts and, most importantly, VERY VALUABLE RESOURCES AND INFORMATION, to help them give you instant trust and authority, which will help you grow brand awareness and purchase consideration. Consider this: There are three types of people you want to reach with this content.1) the people who are literally trying to offer the same services in the same field all over the world - why? Because you'll be the continued source of their education and this will open the door for you to sell another product like an ebook, a published book, a membership on your website for access to exclusive content, or a video course (whether it be a simple course or a perpetual one that is always updated with new content)2) the people who don't have money to pay for your services, but have time to learn how to solve their own problems (they're not going to pay you anyway because they either can't afford you or the solution to their problems is not, yet a priority)3) the people who don't have time to just watch a bunch of videos or read a bunch of blogs and aren't the DIY kinds of people. They usually have and are willing to spend the money to get a 1on1 with someone they trust who can prove their expertise... and what better way to prove your expertise than by creating content that can be found at any time by anyone online where you're the one publishing it. You'll become an influence in your industry (assuming your work is great) and an authority in your market.See: Gary Vaynerchuk - https://www.youtube.com/user/GaryVaynerchuk
I personally like to use Live Streams from my desktop over to my Facebook page to build my audience and brand awareness. I charge upward of $250 / hr for brand consulting alone generally to international clients. Reaching people in Dubai, Africa, Australia, United Kingdom and several other places, obviously including the United States. But a lot of my audience has gone worldwide because of this. Live streaming is a great way to publish content that qualifies you for your target market's consideration.Know who your audience is before you start publishing content. Are you a consultant that prefers to have higher volume of clients at lower cost or more Bespoke services at a higher cost and more exclusive referral-based set of clients. What lifestyle are you wanting to achieve or represent. This also has to appeal to your audience if they're hoping to achieve the same. Are you in business consulting for local businesses? Alignable is great for that. Are you in Social Media consulting? Social Media platforms are great for that, especially Facebook, Twitter and YouTube. Know what platform(s) keep most of your audience's attention and capitalize there. More content you publish, the more coverage you'll have (on autopilot) because every single day, there will be a new opportunity for a qualified lead to stumble across one of several-hundreds of your videos and you'll earn their trust in your sleep if you deliver valuable-enough content.
Become a 'SERVESMAN' instead of a 'SALESMAN'...
Because at the end of the day, you shouldn't have to sell someone on a solution.. They should already be sold on the fact that you're the guy they need to do business with. How can you market yourself as a computer repair business to truly stand...
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Become a 'SERVESMAN' instead of a 'SALESMAN'...
Because at the end of the day, you shouldn't have to sell someone on a solution.. They should already be sold on the fact that you're the guy they need to do business with. How can you market yourself as a computer repair business to truly stand out? You've got to do something different to get in their faces. Eliminating traditional advertising is a start (TV, Radio, Newspaper, Magazines, I'd probably exclude those ads that you see in the Movie Theaters, too.)
Focus on free marketing tools like YouTube and Facebook. Most of the people who have computer problems will look to YouTube or Google for a solution before they take their computers in for repair. Before running ads, I recommend you position yourself (and your business) to become an authority in each space (YouTube, Google, Facebook - for local searches targeting keywords and location)
You have a website I hope? (I see that it's no longer online - that would be the first thing you should fix. I design websites if you need one)
Once your website is back online, use the blog to start publishing content... not just content you think is cool or relevant, but content that you know will be valuable and will actually help your audience solve their own problems wherever applicable. Doing so will help you build brand awareness (like Toms Hardware Blog), niche influence, and authority over local competitors who aren't publishing similar content. (This will help you boost Local SEO, too)Consider also adding a forum to your website.
Utilize YouTube to showcase, document and highlight solutions that you provide for current clients or even for yourself when you run into a problem (or simply when you start a new project like building a computer from scratch). Answer Frequently Asked Questions in video form and/or blogs that can sit on your profiles and website for a lifetime which will attract more of your target market on auto-pilot, again boosting your Local SEO and increasing the traffic to your website or social platforms from Local Searches. (See Linus Tech Tips: https://www.youtube.com/user/LinusTechTips)
This is free exposure and brand awareness. From here, while you start to build an audience, consider capturing emails to build up that email list which you can use introduce new services or products at launch or even at discounts to get inventory flowing, but you can also use this list for up-sells and cross-sells. You don't want to rely on spending money to market to an audience that doesn't exist.
So by creating content strategically, you're creating an audience which will act as the foundation of the 'estate' you're trying to build online.
In short: Facebook, Facebook Live, WordPress Blog, Forum, YouTube Videos, Email List.
Don't forget to take advantage (in a good way) of your audience by asking them to rate you on Google and Facebook and re-purpose those ratings as testimonials for your website, ads, or marketing materials. Then ask your satisfied customers who they can refer to you and maybe give them credits on future purchases for their referrals!
Don't just copy what your competitors are doing. Maybe they're the only ones doing it which is why it seems to be working for them. Out-work them with a value-giving approach. Work Harder & Smarter until you don't have to work hard anymore and spend as much time as you can putting out content that explicitly educates your target audience.
There are people who can't afford your services who won't pay for you to fix their problems anyway. Why not have them get their answers from you so they remember you when they actually can't solve the problems on their own.
There are people who don't have the time, patience or skill-sets to D.I.Y., but have the financial capabilities to hire someone else. If they come across your content, they will trust you not only with their money, but with their problems before they even walk through your doors.
There are people who want to start a similar business whether they're local or not, who are looking for the solutions to some of the same problems. Why not become the influence and market leader for them?
There are people who have the skills you have (and skills you don't have, but need) who will see your content and offer to help you offer more relative services which could turn into an incredible opportunity to significantly scale your business with a qualified team of passionate professionals.
Speaking from experience. I offer many of the same services and am actually configuring a custom mac pro for a client now. $8,000 job from my client in Saudi Arabia (I live in Memphis - but he found my services through one of my Facebook Live streams and offered to pay me specifically to build and configure his custom computer - though he was aware that there are local businesses that do the same and websites like maingear.com and ibuypower.com that are similar resources for ordering the exact same services with lower fees compared to what I charge.
(from my Facebook photo album: Custom Computer Configurations)
Hope this helps.
In my opinion, most Small Businesses look to marketing platforms as Feature-Focused resources instead of Outcome-Focused resources. Then they mistake Marketing responsibilities as Sales tools exclusively (ie running a Facebook ad to a freshly created business page to generate sales as soon as...
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In my opinion, most Small Businesses look to marketing platforms as Feature-Focused resources instead of Outcome-Focused resources. Then they mistake Marketing responsibilities as Sales tools exclusively (ie running a Facebook ad to a freshly created business page to generate sales as soon as possible). How many likes, views, shares, re-tweets, +1's pageviews or sales can we get - instead of - where can this specific platform ie. Facebook fit into our current marketing strategy to support one of the following areas of our solution cycle:-Brand Awareness (PR, Live Streams, Organic Engagement, Social Ads & Media, Word of Mouth, Online Ads, Email, PPC),-Consideration (Reviews, Blog, Media, Direct Mail),-Purchase (Website, Walk-Ins),-Retention & Loyalty (Community Forums, FAQ or Knowledge Base, Social Engagement), or-Advocacy (Promotions, Blogs Stories or How-To's, Social Networks, Newsletters, Referrals)...
Where are we currently and what should we be most focused on when using this platform?-Growth?-Market Leadership & Influence-Maturity?
For purposes other than a return on investment in the form of Sales, where will this platform support our marketing efforts to generate sales and customer retention in the long run?- Research? (Keywords, Competitors, SEO, Trends & Search History)- Focus Topics? (High-Ranking keywords, finding what works, Landing Pages, Social Interests)- Creating & Promoting Content? (Live Streams, Documentation, Blogs or Status Updates, Ads, Press & Publicity, Advocates)- Optimization? (SEO, Demographics Targeting, Social/Search Trends)- Re-Purposing? (Converting Ads, Syndication of Content, Automation, Best Practices)Overall, it's a lack of understanding of all things SOCIAL / MEDIA / and SOCIAL MEDIA and their role in the life cycle of their target audience. It's a lacking use of analytical pivoting or elimination of things tools that don't work or time spent focusing on a specific piece of the puzzle instead of the overall puzzle itself. Also a lack of understanding the psychology of that target audience, assuming that the demographics and social interests of the market is understood.Facebook is for Social and a lot of businesses aren't very social.. this kills their retention rates. (Gary Vaynerchuk is great with this)YouTube and Facebook Live are meant to be platforms for people to GIVE VALUE, and many businesses still use those video platforms to talk about themselves without bringing an ounce of value to their target market. Narcissism much? (Tai Lopez is killing it here - though most people think it's annoying, they still tune in because of how valuable the information he presents to them actually is)Email is meant to be a place where a relationship is maintained (not created)
Advertisements are meant for several areas of this life cycle and most businesses assume that running an ad to their incredible product is going to immediately generate sales. In reality it takes 7 to 9 times for a person to see an ad before they even reach the consideration phase. Many businesses forget that Brand Awareness comes before Consideration so they expect immediate buy-ins when running what should be awareness campaigns, then they assume that just because no one bought their product or service after they've spent $500 on their first Facebook ad in a single month that the ad didn't work... which brings up the next problem...
Split-testing everything. When the boat leaves the dock, it's not supposed to leave at full speed travelling in the direction of it's destination. Gotta start slow, watch where you're going, sometimes use a GPS even or a Guide who's been there before to help you make the right turns or pivots.
Businesses forget to treat social media like it's social, which is the biggest reputation killer when having an active account on 'social' media.
Now... once people start getting SOCIAL and responding to the MEDIA a business is publishing on SOCIAL MEDIA, that's where sales comes in. Until then, it's just marketing!
-Do you have past experience? Past client success? Testimonials?-What is the quality of life you'd like to achieve?-What living or luxury expenses do you need to cover?-Do you prefer to have higher volume of clients at lower cost?-Or more Bespoke, higher-ticket clients?-What type of consultant...
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-Do you have past experience? Past client success? Testimonials?-What is the quality of life you'd like to achieve?-What living or luxury expenses do you need to cover?-Do you prefer to have higher volume of clients at lower cost?-Or more Bespoke, higher-ticket clients?-What type of consultant are you and who is your target audience/market?-Are you offering your services to a specific demographic that has an average net income? Or income projections from the success of their business because of the quality of your consulting services?-After figuring out what type of money YOU WANT TO MAKE, how many hours must you work every week (plus how much will you have to charge by each hour) to hit that financial goal in your business and your personal life (and how many clients will you need to have actively for that amount of working time considered)?-Do you consider yourself an expert, or how does the quality of your services, the research you do, the time you take to give reports, analyze or provide feedback compare to your competition or influencers in your industry that you feel you are comparable?-What can you package with your services to make it more worth while for your clients to be more likely to consider your services?-What are you most comfortable with and what is the history of your experience?-Have you had similar projects in the past that you can use to evaluate and optimize your fees for what you believe you're worth to also support your lifestyle and satisfy your clients?-What do you currently charge and why? Do you feel that you're charging too much or too little? And, how satisfied are your current clients? Do you over-deliver? Are you underpaid? If you were paid more would you deliver more. Are you cutting it close to deadlines of delivering resources or information?-Do you have a team to support on top of your own lifestyle or obligations with your family? Or are you doing this alone?-Do you have any expenses that must be covered during your consulting efforts that must come into play when offering your services?This is a very broad question for direct answers to truly be applicable to your business specifically. But I hope these additional questions help you find the answers you're looking for, which you may not have known were needed.
Commenting on how easily you're found on Google Search, what keywords bring you up in the search engines? What type of consultant are you? Are you found easily on Google Search when searching for those keywords in an Incognito or Private window where search history and cookies aren't...
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Commenting on how easily you're found on Google Search, what keywords bring you up in the search engines? What type of consultant are you? Are you found easily on Google Search when searching for those keywords in an Incognito or Private window where search history and cookies aren't tracked?Consider publishing content on multiple platforms to educate your audience about who you are, what you do, and how they can solve some of their problems without paying for your services, or answer frequently asked questions that will increase the exposure to your content or your profiles and website. Publishing a blog is a great way to get yourself out there and bring your target audience to you instead of you having to prospect on a daily basis to try to figure out where they are. Publish content relative to what your audience would be searching to figure out how to solve their problems and use automation platforms to make sure the blogs you publish or the status updates you publish automatically syndicate over all platforms (https://www.ifttt.com - If This Then That), so when you publish a blog on your WordPress website, that blog will automatically be shared to all of your social media accounts on autopilot. Or when you upload a YouTube video, a link to that video will be shared to all of your social media platforms or via a blog post on your website on autopilot (to reach more of your audience with fewer efforts)Join groups that are populated mostly with your target audience and share these posts and, most importantly, VERY VALUABLE RESOURCES AND INFORMATION, to help them give you instant trust and authority, which will help you grow brand awareness and purchase consideration. Consider this: There are three types of people you want to reach with this content.1) the people who are literally trying to offer the same services in the same field all over the world - why? Because you'll be the continued source of their education and this will open the door for you to sell another product like an ebook, a published book, a membership on your website for access to exclusive content, or a video course (whether it be a simple course or a perpetual one that is always updated with new content)2) the people who don't have money to pay for your services, but have time to learn how to solve their own problems (they're not going to pay you anyway because they either can't afford you or the solution to their problems is not, yet a priority)3) the people who don't have time to just watch a bunch of videos or read a bunch of blogs and aren't the DIY kinds of people. They usually have and are willing to spend the money to get a 1on1 with someone they trust who can prove their expertise... and what better way to prove your expertise than by creating content that can be found at any time by anyone online where you're the one publishing it. You'll become an influence in your industry (assuming your work is great) and an authority in your market.See: Gary Vaynerchuk - https://www.youtube.com/user/GaryVaynerchuk
I personally like to use Live Streams from my desktop over to my Facebook page to build my audience and brand awareness. I charge upward of $250 / hr for brand consulting alone generally to international clients. Reaching people in Dubai, Africa, Australia, United Kingdom and several other places, obviously including the United States. But a lot of my audience has gone worldwide because of this. Live streaming is a great way to publish content that qualifies you for your target market's consideration.Know who your audience is before you start publishing content. Are you a consultant that prefers to have higher volume of clients at lower cost or more Bespoke services at a higher cost and more exclusive referral-based set of clients. What lifestyle are you wanting to achieve or represent. This also has to appeal to your audience if they're hoping to achieve the same. Are you in business consulting for local businesses? Alignable is great for that. Are you in Social Media consulting? Social Media platforms are great for that, especially Facebook, Twitter and YouTube. Know what platform(s) keep most of your audience's attention and capitalize there. More content you publish, the more coverage you'll have (on autopilot) because every single day, there will be a new opportunity for a qualified lead to stumble across one of several-hundreds of your videos and you'll earn their trust in your sleep if you deliver valuable-enough content.
I have my own video studio. So I know you're going to need to have a few more questions answered before you can get exactly what you need. Every video studio is different, and every studio has a specialty or set of features that require different software/hardware.
- Will you be live-streaming /...
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I have my own video studio. So I know you're going to need to have a few more questions answered before you can get exactly what you need. Every video studio is different, and every studio has a specialty or set of features that require different software/hardware.
- Will you be live-streaming / broadcasting over to social media platforms or YouTube?- Will you be doing podcasts and streaming audio in-house?- Will you have a team of people to operate hardware for you?- What will you be filming and how will content be licensed or used?- Are you offering services from your studio or renting of equipment?- What is your end goal with creating a video studio?The basics of what I'd recommend:- A custom configured computer that can handle the quality of your content whether it be for 4k Video Editing, HD 1080 Live Streaming, Recording audio in real-time, storage of the a/v files.> This computer should include 2 high-capacity Hard Drives (HDD's) and 2 high-capacity / high-speed Solid State Drives (SSD's)> an Intel i7 processor (CPU) - I recommend 4.3 ghz 7740x> a high-end graphics processor (Nvidia GTX 1080 Ti or GTX Titan X)> at least 64GB ram> An aftermarket motherboard (I recommend the MSI GodLike)> 1000w Power Supply (PSU)> I personally use Telestream Wirecast to broadcast and record my streams> The adobe suite to edit any video content like lower thirds, overlays, logo stings, etc> Any 1080p or 4K quality camera that has real-time HDMI output (if you want to live-stream)> Which means you'll need an HDMI capture card that can handle the resolution you prefer to use for capturing and converting or broadcasting the content in real-time (again this is only if you plan to live broadcast)> An external audio interface (Focusrite Scarlett 18i20 or 2i4 I recommend)> Any XLR condenser microphone between $80 - $175 (two if you plan to do podcasts - I love my MXL 990 microphones! I use them with booms, mic stands and pop filters)> And I recommend having 3 or 4 screens to help with your workflow, previewing, editing or displaying content like a teleprompter if needed.> A quiet mouse & keyboard if you'll be live streaming.> A decent set of audio monitors (not regular speakers) from somewhere like Guitar Center for around $200- Will you be using green screen or backdrops? Consider umbrella continuous lighting and circle led lighting, all of which can be found on Amazon or BHPhotovideo.comIf you have any questions please let me know. Here are a couple of shots of some home studios I've used for some of my own personal projects. I build computers for people all over the world for similar use cases, but it would help to understand specifically what you want to accomplish.
I live record podcasts, videos, or just voice-overs all the time from home and have built a near six-figure business from this venture alone with the content I've been able to push out effortlessly on a regular basis. You might only need 2 screens if you're only going to be recording your screen and doing voice-overs, but I recommend 3 to have a far more efficient workflow (one for your screen recording software, one for the screen which you'll be recording, one for notes or outlines to keep you on topic as you're going through the content you're discussing in the recording. Here's an album of computers I've built.https://www.facebook.com/torrellowens/media_set?se...- You can either hire someone who knows how to configure and build one of these for you, or use a website like https://www.maingear.com or https://www.ibuypower.com, but I don't recommend buying an off-the-shelf computer from Best Buy, Walmart or any department store. The up-front investment into a nicer system will save you time & money in the long run and potentially help you grow your business and audience faster with the speed at which you'll be able to deliver finished projects for yourself, your audience or your clients.
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