About Us
Helping business owners to understand and learn more about the every changing landscape that is Digital Marketing and Online Lead Generation. We provide turnkey solutions that enable our clients to build their customer base, engage website visitors and grow their businesses.
We provide turnkey solutions that require little company involvement as our team implements, manages, and reports on Daily Social Media Marketing, Reputation Marketing, Search Engine Optimization (SEO), Google and Facebook Pay Per Click Campaigns, Digital Ads, Retargeting, and Content Marketing.
How We Got Started
After many years of being a business owner, I found it challenging and frustrating to keep up with the ever-changing landscape that is digital marketing. I finally figured it out and felt that helping local business owners navigate the Digital Marketing Landscape would be something that was lacking in the local marketplace.
We are a locally owned and operated company with intimate knowledge of the Washington/Baltimore business community.
The products and services we offer
Recommendations Received (21)
"Knows his stuff and is easy to work with"
"Very responsive and dedicated to working with his clients."
Products & Services
We have proven systems and processes in place to help any business build, market and manage their online reputation to help acquire new clients and...
What are people saying about your business online? Can you be found easily and is your online information correct? http://www.businessreputati......
Advertising on Google AdWords or social media can be intimidating. Most pay per click companies also offer a handful of other services, like SEO, ...
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Recommendations Given (31)
"Quality work and quality people. Simply an outstanding combination when looking for a home..."
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"Quality work and quality people. Simply an outstanding combination when looking for a home improvement contractor!! "
"If you are looking for a compassionate caring therapist with a keen sense of listening, you will..."
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"If you are looking for a compassionate caring therapist with a keen sense of listening, you will not find anyone better than Ari. I highly recommend him! "
Recent Activity
#NewYorkSlimes
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You simply cannot be an expert in every facet of your business. Taxes and accounting for example, hire an expert to do the books and your taxes, or marketing, it’s extremely difficult to stay on top of all the different services you can use to market your business. How many hours are wasted by...
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You simply cannot be an expert in every facet of your business. Taxes and accounting for example, hire an expert to do the books and your taxes, or marketing, it’s extremely difficult to stay on top of all the different services you can use to market your business. How many hours are wasted by not outsourcing these types of services so you can concentrate on running and growing your business.
As a provider of digital lead generation and appointment setting via Google, Facebook, LinkedIn, and Instagram, I can say there has been a shift towards online from some of our recent customers. A common theme is at least for 2 of our customers is that the more traditional direct mail postcards,...
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As a provider of digital lead generation and appointment setting via Google, Facebook, LinkedIn, and Instagram, I can say there has been a shift towards online from some of our recent customers. A common theme is at least for 2 of our customers is that the more traditional direct mail postcards, flyers, and magazines will simply be put in the trash and not looked at even more with COVID now in our lives.
We are seeing returns of 10x plus on recent Google/Facebook ads campaigns. In order to find customers, you must be where they are. Today, now more than ever, people are online more, shopping, learning, scheduling, and on and on but the point is, be where they are. And when they get to your website, be sure it's set up for mobile viewing, have a chat feature to communicate back and forth with your prospect or a customer who needs assistance.
Make it as easy as possible to first FIND you online when your prospective customers need you and when they do find you, make sure its easy to see and interact with your website to engage visitors. When you engage with people who are coming to your site, you also gather critical information and the ability to Retarget them with your offers, info, newsletters and many other things.
Hope some of this helps!! Contact me with any questions, I am a big believer in small business and I want to help as many as I can.
So you show a chart for independent contractors and solopreneur who don't have employees and many work by project or hourly for a project, where is there information on how to calculate what you may be able to get when there is no payroll? Why should any small business now be forced to face...
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So you show a chart for independent contractors and solopreneur who don't have employees and many work by project or hourly for a project, where is there information on how to calculate what you may be able to get when there is no payroll? Why should any small business now be forced to face bankruptcy or their business closing want to go and get a loan when there is no guarantee that the government will just shut everything down again. Now you are stuck with a loan that must be paid back but your business may or may not be able to survive anyways....please respond
Tracking clicks is important but its where you are sending those clicks that really matter. Are you sending those clicks to a poor website? A sales page that is not set up properly? Are you retargeting those clicks that are coming through? Lots of questions about what to do with the traffic that...
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Tracking clicks is important but its where you are sending those clicks that really matter. Are you sending those clicks to a poor website? A sales page that is not set up properly? Are you retargeting those clicks that are coming through? Lots of questions about what to do with the traffic that is coming into your website and sales pages..
The average consumer sees up to 10,000 advertisements per day. Superhuman minds couldn’t even comprehend all of that information. Despite the overabundance of marketing messages out there, marketing still remains highly effective and profitable when done right. The question, then, is how do you...
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The average consumer sees up to 10,000 advertisements per day. Superhuman minds couldn’t even comprehend all of that information. Despite the overabundance of marketing messages out there, marketing still remains highly effective and profitable when done right. The question, then, is how do you do it right? The main focus most local businesses need to pay attention to is where are your customers looking for your services? The major move to online advertising started years ago and continues to evolve and grow. In fact, digital advertising will overtake TV advertising in the next year or two. So what is a small business to do?
Consumers are better than ever at tuning out ads that are too promotional, yet an ad that doesn’t get the fundamental message of the product across is ultimately ineffective. Ads that are too long or complicated lose viewer interest, but those that are too short might not trigger any interest to begin with. There may be no secret formula for creating the perfect ads, but there are certain qualities that can help your message stand out from the crowd.
Here are some basic building blocks you must do though when starting on your marketing:
Get your business listed on as many local directories such as Nextdoor, Yelp, Facebook, Google My Business-extremely important-, Yahoo/Bing Local and many more...Why is this so important? Well the more places your business is listed properly with the correct information, the more Google will pick up the different feeds and help your business be found easier when someone is online searching or looking for what you do.
Build your companies reputation!! Get feedback and reviews from ALL of your customers. Only 42 percent of Americans trust businesses, yet trust in a brand is the second most common reason consumers buy what they buy. If businesses want to tap into the power of consumer trust, they need to do more than just make pretty ads. People want to see brands backing up their messaging with action and that means getting reviews posted on Google, Yelp, Facebook for example and then marketing those reviews in your advertising. This is called Reputation Marketing, smart businesses today are starting to realize this and make their brand stand out by showing what actual customers are saying AND seeing how you respond to negative reviews is extremely important. Gone are the days where it was nice to have reviews, today it is a must. Over 80% of people who are referred to a business go online to search the business and look at reviews and what the business is doing on social media before they ever contact the business.
Get posting on social media and educate your prospective customers with relevant information about your products or services. No one wants to go and look at a Facebook or Instagram page where every single post is about the business. Today's consumer wants to be educated about your service and industry, see what changes or new things are going on, be engaged with new content whether that be blog posts, meme or helpful tips and tricks.
Be sure to create or build a website that gathers prospective customer's information and leads. A website is no longer just a digital business card, it can look pretty and be expensive but if it does not bring in new leads, what good is it? Your website must be mobile optimized, have downloadable information readily available and highlight why someone should buy from you. You also want to understand that over 90% of people who visit your website will never fill out form or call, so what does a business do to capture those visitors? Retargeting is the answer and available to all businesses now. When someone comes to your site, a simple pixel is dropped into their browser and when they are off on other websites or social media, your ads are showing up to make sure you stay front of mind so when they are ready to buy, they are familiar with your brand and click the ad which brings them to your website or lets them make a phone call immediately. I hope this information is helpful to you and if you would like to learn more, just reach out and we would love to learn more about your business, its goals and how we partner to help you achieve them.
We offer social media management services for our clients. We have open dialog with our clients so we are both on the same page as to the direction of the page, the desired results from our work and we use an interactive platform so that all posts are viewed and approved before anything is posted...
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We offer social media management services for our clients. We have open dialog with our clients so we are both on the same page as to the direction of the page, the desired results from our work and we use an interactive platform so that all posts are viewed and approved before anything is posted to the pages.
Since over 85% of consumers look at online reviews and what is being said about the business before ever contacting them, you would need to have your local directories set up with the correct info and a strategy in place to get critical feedback from your customers and then have that shown as...
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Since over 85% of consumers look at online reviews and what is being said about the business before ever contacting them, you would need to have your local directories set up with the correct info and a strategy in place to get critical feedback from your customers and then have that shown as social proof. Should be on your website, social pages, able to found online and more....all things considered, the value of your reputation and that of your competitors is one area most businesses fail to recognize and exploit to win over the customer.
I started my business 6 years ago because I saw a need to help small business owners navigate the landscape of digital marketing and reputation. How do you get your customers to leave you reviews? How are your employees doing with your customers? How do you leverage your reputation to stand out...
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I started my business 6 years ago because I saw a need to help small business owners navigate the landscape of digital marketing and reputation. How do you get your customers to leave you reviews? How are your employees doing with your customers? How do you leverage your reputation to stand out from your competition? Are you using social media, retargeting and simple strategies to target and stay in front of your best prospects? All of these things take time, expertise and knowledge of how to implement and stay up with the ever changing landscape that is digital marketing. I love helping small business owners who see the impact we can have by getting them more customers, solving a gap in their marketing plan and educating them on how to best use the tools available to crush their competitors who lack the knowledge or know how to make it all work together..
Facebook ads are fantastic for small business as the platform is all about hyper targeting the exact customer that you are looking for. When done correctly Facebook ads are very powerful and are a great way to get in front of your audience. Combine Facebook ads with retargeting and using your own...
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Facebook ads are fantastic for small business as the platform is all about hyper targeting the exact customer that you are looking for. When done correctly Facebook ads are very powerful and are a great way to get in front of your audience. Combine Facebook ads with retargeting and using your own customer lists as an audience,the ROI can be significant
