Daniel is the founder of McCraine Associates, a business and marketing strategy company. He helps hurried, worried, and buried business owners 10x their business without the headaches, hangups, or hiccups. Daniel’s work has helped companies save or make over $22 million in capital and expenses. He has been called the “Marcus Lemonis of Des Moines.” Daniel is a leadership and business coach and a nationally recognized, award-winning training professional. He has extensive experience as a leadership coach, training consultant, performance consultant, e-learning designer, instructional designer, and a facilitator with over 25 years of experience. He earned his Master’s degree at Drake University.

Daniel is the author of 45 Minute Business Breakthroughs, the Small Business Preservation Guide, Your First 100 Days Blueprint, 5 Circles of Influence and the Business Pivot Guide. His contributions have appeared on Fast Company. Daniel is an Eagle Scout, a musician at Grace Church in Des Moines, and a member of the International Coaching Federation, the Association for Talent Development, FuseDSM Chamber of Commerce and the Downtown Des Moines Chamber of Commerce.