I am not a brick and mortar store.However ,I am supporting one . People that enter and buy my designed flip flops in the California store know that 35% will go to a nonprofit affiliate for kids w cancer .They will achieve big dream room makeovers. I feel that people will get a sense of the heart of owner .Giving back in my opinion is what life is all about .We will also be on the radio as well as the July issue of the magazine. They will be getting some added attention.