As a brick & mortar retailer, what are you doing that’s different to bring people through the door?

I am not a brick and mortar store.However ,I am supporting one . People that enter and buy my designed flip flops in the California store know that 35% will go to a nonprofit affiliate for kids w cancer .They will achieve big dream room makeovers. I feel that people will get a sense of the heart of owner .Giving back in my opinion is what life is all about .We will also be on the radio as well as the July issue of the magazine. They will be getting some added attention. 

Customer service with a liver person, no hold times, & one contact.

We're a marketing communications firm and have +20 years of experience in retail marketing (Sears, Macy's, and other retail stores, etc.). But we also work in online marketing. We are experts in branding, online and offline. 

Yes,  consumers might want to see and touch what they are considering purchasing. And they might appreciate the personal interaction provided by store staff. But what is also true is that consumers' whole life is run out of their cell phone. They can try on an item they saw online or in a store, and then do a Google search for that item. It takes a short period of time (minutes sometimes) to find the lowest priced item for that SKU in their neighborhood.  Or they can place an order on, say, Amazon, and get the item delivered the next day.

Advertising is all over the Internet, on multiple sites, in pop ops, etc. Consumers also get messaging through various other mediums. You can even scroll down, say, your FB or other pages and you're getting multiple invitations. You cannot avoid marketing on the Internet. It's a whole lot cheaper than traditional marketing. The SBA has experts who can provide small businesses with great training. If you have the funds, you should hire an agency to give you powerful branding and imaging, and effective vehicles such as a website, etc. It's critical to have strong branding and image building. For that, it's best to find an experienced partner.  

you have to hire some to do marketing for you by  talking to builders and educate them about your service. For example if you can have a fast delivery , or competitive prices, different material, like stone etc or American made brick etc. 

Brick and mortars is not something that normal people stop by and ask for . Brick layers are also not in charge of providing brick. However, for mortar you can contact them. 

If you can have couple of big builders, developers  around you and you provide good service to them you will have perfect business 

I make and put out new signs every week, I put thing out in front of my store, and I offer beverages, cookies and a bathroom so they feel relaxed and in no hurry to leave

The best way to bring people into your business starts with a good reputation.  If you have that, use multiple media (it doesn't have to be exorbitantly priced).  Find someone that can do digital contesting for you. Get a great prize (networking with other businesses is a great way to boost value), have people come in for key words or hints for the contest.  Use social media to promote it.  Just remember, 3% of FB posts are seen organically so boost them or, if you can, buy ads ($150 is a good amount) to present them to people that are in your target demographic (age, lifestyle) and your geographic area.  If you can drive that with local radio (radio reaches 92% of Americans every week), throw in a loss leader and have the contest winner pick up their prize in your store, you've got a great way to get people into the business.

Customer service with a live person, no hold times, & one contact.

Social media and directed emails plus cold calling and, of course, any opportunity to hand out our business cards.

offering of free services such as consultation and estimation is always good to give a client or customer options. And if you can offer a small incentive such as a month free, or free maintenance and up keep of the area have built, then I think people will look at brick and mortar differently.  You can maintain it, and service it. Instead of the city ripping it up because it's not set right or a root found its way under your work. 

Promise what you deliver and than deliver what you promise. Have a servants heart and be willing to go the extra mile. This helps build a solid reputation.