You will always make more from your most loyal regular customers. It costs much less to bring back existing customers more often than the cost of expensive ad campaigns. A well thought out customer loyalty program with text communication brings back your regular customers more often - and throwing in a review generation text campaign (with proper strategy) will encourage more positive reviews thus more new customers will then be enticed to visit your business when they see more 4 and 5 star reviews across various platforms. Of course those new customers will want to join the loyalty program too once they see how awesome  your business is :) 

It does take time to build a customer list but pays dividends in the long term. Not an instant strategy but starting sooner is always better than later. 

**Primarily restaurants and retail businesses will benefit from this type of strategy, but can work for others as well.**