We are an experienced video production but do not have many commercials yet. What is the best way to drive business for this new market?
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In Anchorage, its nearly impossible to attract a tv spot client unless you work for an established ad agency.
Low end ads are easier to sell cold. We are talking in the 500-1000 range, usually attractive to mom & pop shops about to go out of business.
Try walking a trade show floor and see who has demo videos, start a conversation.
Approach a potential client with a PSA script & offer to produce it for free.
Make an informative infomercial demo-ing your best and offering to create a web ad for free with slides or an iPhone with every 30 sec spot.