being in the music business you want to hit as many age groups as possible with new album releases and concert advertising. there have to be several different mediums approached to achieve this social media,radio,hard print and touring are the normal approaches for all forms of business products as in music..nothing sells better than good old "word of mouth." "if it's good,they will come." !! my motto is "never burn bridges over rivers,you may have to recross." oh.!... (more)