It depends if you sell products or services.

it also depends if your prospects are business or consumers, age and gender. Last and not least - what is the Geo location you're selling to?

for example, if you sell products to USA consumers and your buyers mostly women in the age of 25 to 50, you want to expand the content and add images (don't just fetch a feed from the manufacturer) have the price in US$ and speak the language of your buyers.

they need to see what they're looking for, not how good you are.