What is the best way to get the word out about my business?
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Print & Radio advertising is dead, TV is going away with cord cutting. You need to solidify your social media presence immediately and be active on it. Create a good looking website that validates your business and stay active on social media. Do not pay for Yelp, Home Advisor, or others like that. The only place to get a great value for Paid digital advertising is Facebook. Lastly, make videos and post to your Youtube account, facebook, vimeo, instagram once a week.....repeat that last line 4 times, and get it done.
Oh, I almost forgot...if you're not keeping up and optimizing your Google my Business profile, you technically don't exist to Google; so get that done
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More answers from Ray
Gold Ridge Cabinets and Finishes's Services and Events
And definitely make sure you are up to date on the top business directories and maps programs! At least the top 50.
Also, with Social Media, don't advertise. Instead, provide value-- helpful tips and information. Don't sell. Instead, engage.
Radio and TV advertising... dead? Not here on planet Earth!
Even in a digital era, broadcast advertising is still the most effective medium, by far! Even digital juggernauts like Google, Facebook, and Amazon invest over half of their entire marketing budgets on broadcast alone.
In 2017, Out of Home advertising was one of the only traditional mediums to gain an increase in spend from advertisers because a lot of advertisers are finding more value in being able to target their audiences more specifically online, while also getting detailed feedback on how many users are interacting with their ads, visiting their website, visiting their locations, and make purchases.
However, traditional platforms are working to improve their relevance in advertising. By introducing new audience targeting technologies, like location and interest segmenting, and tracking phone id's to see what actions consumers are taking after engaging with a certain radio station, tv station, or billboard, they are starting to digitize their platforms.
They are also often used in different levels of the consumer funnel. Traditional mediums like TV, radio, and Outdoor are often used as more of a brand awareness play, knowing that consumers are often driving, sitting on their couch, or off their phones when they interact with the ads. Digital, on the other hand, is used at the lower stage of the funnel to retarget consumers who are aware of the brand, have visited the website, or are looking for a particular product. This allows advertisers to drive website traffic and make sales by targeting users more likely to make a purchase.