About Us

Established in 2015 as Once in a Lifetime Events & Photography, rebranded in 2022 as Underhill Imagery, we are a certified Wedding/Elopement & Portrait Photography company passionate about what we do.

Certified in everything we do, and experience with over 400 events/sessions, we value our clients and strive to provide professional, quality, memorable services and products worth their investment!

​But it goes beyond all that. We live for the relationships we build with our clients; lasting friendships and countless memories.

This isn't just a business, it's a family.

How We Got Started

We started as an event planning company, but slowly our love for photography took over and became a passion. We transitioned into a dual services company but later found that Photography was the end all, be all for us! Offering a wide range of photography services and editing, we love what we do!

Products & Services
Lifestyle & Portait Photography by Underhill Imagery
Lifestyle Photography - Sessions from Boudoir, Senior Portraits, Maternity, to Engagement, Family, and Cosplay portraits.  We offer a variety of ...
Wedding Photography by Underhill Imagery
Our mission is to capture your day in a way that not only helps you remember it, but re-live the emotions you felt in that very moment - cherished ...
Elopement & Micro-Wedding Photography by Underhill Imagery
Whether you're Eloping with your sweetheart, or maybe close family and friends, our Elopement packages are designed with you and your budget in min...
Recommendations Given (9)
"Ronna is smart, funny, down-to-earth, and an absolute pleasure to spend time with! She's on a..." Read more "Ronna is smart, funny, down-to-earth, and an absolute pleasure to spend time with! She's on a mission to help others and empower them to be the best they can be. "
Recent Activity

Rebecca from Underhill Imagery Answered this on July 10, 2020
Yes and no. All social media platforms have their place in our marketing, but it shouldn't be relied on too heavily.  Definitely have a Facebook business page and update it regularly. This shows people that you are active in your business and somehow they feel better about hiring you. Same goes... (more) Yes and no. All social media platforms have their place in our marketing, but it shouldn't be relied on too heavily.  Definitely have a Facebook business page and update it regularly. This shows people that you are active in your business and somehow they feel better about hiring you. Same goes for Instagram. The goal is to drive them to your website as much as possible. That's where you can showcase your company the way you want. You want them to reach out directly, so I don't recommend putting your pricing on any of your platforms either.  Facebook Ads are a waste of time and money. Yes, they get your name out there and give your company "exposure" but what I have found is that people hate ads regardless of what it is. They hate being forced to see something they may or may not be interested in because of the target marketing.  It's hard advertising small businesses in general, but photography is especially difficult. We started investing a couple thousand dollars into our marketing because we want the right customers to find us. We want people who value our work and are within our price range so we aren't wasting each other's time.  Best of luck!!

Rebecca from Underhill Imagery Answered this on November 27, 2019
The number one thing I learned this year was to not only value my company and the services I offer but myself. I had an unfortunate experience with a customer this year that really put things in perspective for me. She needed Wedding Photography services from me but her circumstances were a... (more) The number one thing I learned this year was to not only value my company and the services I offer but myself. I had an unfortunate experience with a customer this year that really put things in perspective for me. She needed Wedding Photography services from me but her circumstances were a little different than the typical wedding. So to try to be more fair, I gave her a (huge) discount. We signed a contract, agreed on everything and it felt so good to be able to assist her and make her happy. But not even three days later she started telling me that details were changing with her event. First, she decided to change her date (a big red flag when you have already hired vendors with limited availability!) then she decided to change the location, the amount of people, the date again, then it was a full blown wedding at a venue! All these things were the reason I gave her the discount in the first place, and I honestly felt taken advantage of. When I explained that all of these things weren't in compliance with our contract, she simply waved it off as a formality. Another three weeks went by (less than two weeks before her original event date) with yet a different date requested, location, agenda and guest count. Having had enough, I told her she needed to have all the final details by the time she sent my her final payment.  After what felt like an eternal battle, her threatening to replace me, breach the contract and completely humiliate me, we agreed on a date, a time, a location and she (reluctantly) paid me what the contract stated. It was exhausting to say the least. This client relationship only lasted about a month, but it was the most stressful and downgrading experience I have ever had as a Professional. After experiencing how awful she treated me, after I tried to do something nice for her, I realized that not only did I devalue my company by not getting paid what my services are worth, but myself. I allowed her to basically bully me, just because I was afraid of losing a client, losing money, and getting a bad review.  I've always been taught "The customer is always right," but I've learned through this tough and kind of embarrassing experience that sometimes you really do need to just walk away, and take the consequences. While I will always put my clients first, give them the best experience I can, I will do it while valuing the company I've built and the good soul inside me who built it.

Rebecca from Underhill Imagery Answered this on September 04, 2019
I too have had many Bride-zillas (more so their parents oddly enough) or clients trying to get out of paying the contract amount, or they would switch their date/time over and over without warning. Chalk it up to learning to be flexible, extremely patient and remembering that it has nothing to do... (more) I too have had many Bride-zillas (more so their parents oddly enough) or clients trying to get out of paying the contract amount, or they would switch their date/time over and over without warning. Chalk it up to learning to be flexible, extremely patient and remembering that it has nothing to do with you or your work, so long as you are giving 100%.  A positive way to look at it (and I learned this the hard way from years of Event Management) is to give them the benefit of the doubt. If a client is extremely stressed, or they have other issues going on in their life, they are likely lashing out at people who don't deserve it as a form of outlet. That's not to say I justify it, but you just never know. The best we can do as Professionals is take it with a grain of salt and assume (regardless of what's actually the issue) that they are going through a rough time and don't know how to handle it healthily.  A little compassion and empathy will keep you from getting bitter towards your client and hopefully they will realize the error of their behavior towards you, but if not at least you can feel good about keeping a good attitude and doing your best.  Hope that helps! Best of Luck! Rebecca ~ Once in a Lifetime Events & Photography   

Rebecca from Underhill Imagery Answered this on August 12, 2019
Check your marketing strategies (Social media, website, etc.) Everyone has a different way of finding BnB's and even after finding you/hearing about your facility, you'll need something to hook them into staying there: What makes it special? Why should they stay there verses Hotel A, B, or C? Is... (more) Check your marketing strategies (Social media, website, etc.) Everyone has a different way of finding BnB's and even after finding you/hearing about your facility, you'll need something to hook them into staying there: What makes it special? Why should they stay there verses Hotel A, B, or C? Is the pricing a good amount based on the area? Stuff to think about and note on. You can also partner with your local Town Council to get advertisement if you can help market their events, "Things to Do", and other relevant things to attract tourism and bring revenue to your town. Exposure and assistance from your town is a win-win. I helped market a Lodge/Wedding Venue in Greeley, and this is what we did. It definitely didn't hurt! Hope that helps! Best of Luck! Rebecca

Rebecca from Underhill Imagery Answered this on July 31, 2019
I find it incredibly useful to have professionally done headshots and web content for any business. It just shows a level of professionalism that camera phones or otherwise can't really touch on. When I look at someone's website and all I can see are photos (most likely) taken with a phone, it... (more) I find it incredibly useful to have professionally done headshots and web content for any business. It just shows a level of professionalism that camera phones or otherwise can't really touch on. When I look at someone's website and all I can see are photos (most likely) taken with a phone, it almost distracts me from the actual content they are describing to me. I for one will not post anything on my photography/event planning website unless I have shot it myself with my pro camera (or someone else has) and same goes with social media. While we live in a selfie and facebook live world now, professional photos grab attention and keep it way better. Hope that helps!
1 Reply

Rebecca from Underhill Imagery Answered this on July 31, 2019
My biggest challenge as of late is determining my pricing. I have always wanted to provide value to my clients without them having to break the bank to pay for it. But I also understand that the market in which my business is considered is over-saturated beyond believe and that sometimes... (more) My biggest challenge as of late is determining my pricing. I have always wanted to provide value to my clients without them having to break the bank to pay for it. But I also understand that the market in which my business is considered is over-saturated beyond believe and that sometimes comparison pricing is the best solution, and at that point I worry if I am no longer valuing myself and my work by offering too low of prices. It's been a struggle explaining my pricing to clients (mostly who are unaware of how much Photographers and Event Planners cost in their area) and showing them that I really do provide exquisite services, for a little less, but that nothing is black and white with what I do and offer. I know I can't be the only one struggling with this, so advice would be much appreciated!
1 Reply

Rebecca from Underhill Imagery Answered this on July 22, 2019
To be honest, each and every client I have and every service I provide to them, is my greatest success story. I am constantly learning how to do my job more efficiently, finding ways to provide even more value to my customers and always remembering to have fun. This is a job I CHOSE, I might as... (more) To be honest, each and every client I have and every service I provide to them, is my greatest success story. I am constantly learning how to do my job more efficiently, finding ways to provide even more value to my customers and always remembering to have fun. This is a job I CHOSE, I might as well enjoy it!

Rebecca from Underhill Imagery Answered this on June 05, 2019
I already told MY story, but I thought I would share one of my craziest experiences! It was a couple years back and I was helping as a Day-Of Coordinator for a wedding up in Fort Collins, Colorado. It was a huge wedding, pushing nearly 350 people and they all LOVED their beer and wine.  It was a... (more) I already told MY story, but I thought I would share one of my craziest experiences! It was a couple years back and I was helping as a Day-Of Coordinator for a wedding up in Fort Collins, Colorado. It was a huge wedding, pushing nearly 350 people and they all LOVED their beer and wine.  It was a party for the ages, as at the time I had never worked such a large event on my own! But we all worked so well together, nothing could possibly go wrong... or so I thought. I got them through their ceremony and off into their reception without a hitch. Everyone was laughing, drinking and having a great time. The Father of the Bride was indulging more than most and was very vocal about how "beautiful his baby girl" was. It was a picture perfect evening and I thought my part was basically done until the send off and cleanup time... until the DJ started the dance party and everything came to a screaming halt: Unknown to me (and most of the guests I'm assuming based on their shock) the bride was epileptic and the strobe lights from the DJ booth sent her into a seizure. It all happened in slow motion: The DJ started blasting "Get up off that Thing" with bright blue, green and red lights flashing all around; the bride stopped dancing in the middle of the room with a scared, wide eyed stare, fell to the floor and immediately started convulsing; her groom rolling her to her side, holding her hand until her shaking subsided; and the Father of the Bride bellowing at his new Son in Law along with other worried guests to get away from her. I immediately yelled to a venue server to call 911 as my phone had been misplaced at some point throughout the evening. The ambulance came and she came back to consciousness sweetly telling everyone not to worry, while her Father's intoxication had only gotten worse, as he kept trying to fight off the EMT's yelling "Get away from my baby!" At that point they called a police officer to try and contain him while they helped our young bride. At this point they asked everyone to step outside, including myself, and I'm not sure what all happened. I busily tried to gather their things in case they did have to go to the hospital and designated to her bridal party things I needed them to take rather than the parents who I assumed would go straight to the hospital too. But the trouble didn't stop there: It was just past sunset and it was slowly getting darker. I had to run down to the house (where the bridal suite was) to gather their belongings and tidy up before their rental agreement was over, when I found a trail of droplets leading to the door. I couldn't quite see and had no lighting, but it looked like droplets of paint; thick and still quite wet. Looking around me I didn't see anything that could possibly need paint at that hour. And for whatever reason, I decided to touch it. It felt thicker than water but thinner than paint and I couldn't quite get it off. So I ran inside, turned on the kitchen light.... and saw blood on my hand. Now I'm not squeamish, I watch Game of Thrones and other crazy shows with gore, but just knowing someone else blood was on my hand and the trail was leading into the house somewhere made my stomach lurch. After scrubbing my hands, I started yelling to see if someone was in the house and needed help; no answer. I checked each bathroom and bedroom to no avail. I ran back to the reception to see if anyone had seen someone hurt, but no one had seen anything nor did anyone fess up to even having a bloody nose. After what felt like hours (20 minute max) my Bride calmed her father down and convinced the EMT's she just needed to go home and rest with her new husband, but the guests should continue to enjoy themselves. So we packed them up and sent them on their way, but once they were gone, the rest of the guests left too. After consoling a very distraught DJ, I found myself packing my own things and getting ready to leave. I attempted one last time to figure out who might have been hurt by asking the staff of the venue; nothing. Creepy to say the least. I checked in with my couple a few days after. They had to postpone their honeymoon a few months since she wasn't allowed to fly. She was the sweetest, though, and said "It will always be the best day of my life... well, the first half anyway." We all laughed and wrapped up our partnership to part ways. It was the craziest event I've ever done and for reasons I never would have guessed I'd witness. But if anything it taught me a lot: always checked with your customers about health conditions, allergies, etc., NEVER touch anything until you know what it is and always look on the bright side! 

Rebecca from Underhill Imagery Answered this on May 16, 2019
I am a huge spreadsheet lover, I have created one for just about everything as far as my business and personal needs go. But it's the maintaining of the spreadsheets after they are created that I have trouble with. The "thrill" is gone once they are perfected and ready for use and it's just busy... (more) I am a huge spreadsheet lover, I have created one for just about everything as far as my business and personal needs go. But it's the maintaining of the spreadsheets after they are created that I have trouble with. The "thrill" is gone once they are perfected and ready for use and it's just busy work at that point. It's important and truly helpful to my business, but I am unable to keep that motivation for very long before putting if off again. Eventually, however, the need arises, I finish my busy work and feel so much better... until the cycle starts over. :)

Rebecca from Underhill Imagery Answered this on May 16, 2019
I think in this day and age, people have so many ways to connect and retrieve information that a phone number isn't exactly necessary anymore, however in my mind and as an avid Caller for information, it sends me red flags to not have the option. If I can't speak to a real person in real time,... (more) I think in this day and age, people have so many ways to connect and retrieve information that a phone number isn't exactly necessary anymore, however in my mind and as an avid Caller for information, it sends me red flags to not have the option. If I can't speak to a real person in real time, how can I build any sort of trust with that company? Information is one thing, but connection and trust are absolutely necessary, and I think having a phone number (whether everyone uses it or not) provides that avenue for customers. 

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