Roadside Genius was founded by Julio Canseco-Ramos, a roadside assistance business owner who experienced firsthand the challenges of building and growing a service company.
Like many operators, Julio started by relying on motor clubs, third-party dispatch companies, and inconsistent call volume. While these partnerships provided opportunities, they often came with lower payouts, limited control, and little long-term stability. Through years of operating roadside assistance businesses, Julio learned that the most successful companies were the ones generating their own direct customer calls.
That realization led to the creation of Roadside Genius.
Roadside Genius was built specifically for roadside assistance, towing, mobile tire, battery replacement, locksmith, and automotive service businesses. Unlike general marketing agencies, our team understands the unique challenges service providers face because we’ve lived them ourselves.
Today, Roadside Genius helps businesses across the United States generate more direct customer calls through Google Ads, Google Business Profile optimization, local SEO, websites, lead generation, call tracking, business listings, and consulting. Our mission is to help service providers build sustainable businesses that are less dependent on low-paying contracts and more focused on direct customer relationships.
We believe that every roadside assistance and towing company deserves access to professional marketing strategies that help them start, grow, and scale their business.
Whether you’re launching a new company or looking to take an established operation to the next level, Roadside Genius provides the tools, systems, and support needed to help you succeed.
Our History
Roadside Genius was created from real-world experience in the roadside assistance industry.
Founder Julio Canseco-Ramos began his journey operating roadside assistance businesses and quickly discovered the challenges many operators face: inconsistent call volume, dependence on motor clubs, low-paying contracts, and the difficulty of attracting direct customers.
Over time, Julio developed marketing systems that helped generate direct customer calls through Google Search, Google Business Profiles, websites, and local online marketing. As other roadside operators began asking for help, those systems evolved into what would eventually become Roadside Genius.
What started as helping a few business owners improve their online presence grew into a specialized marketing company serving roadside assistance, towing, mobile tire, battery replacement, locksmith, and automotive service businesses across the country.
