One thing that we have done that is not too costly is put our pictures on all our correspondence. I think that it brings you up when people see you in the market, malls, etc. Be part of community, sponsor a Soccer team, it gets your name in front of not only your team but all the teams that play in your league. Knock on doors with a brochure of your agency, there has to be a way of letting people know why they should give you their hard earned money instead of the other agent. I'm a slow boy from Fairfield, Ohio, But while I embrace the social media I feel my best customers have come from meeting them seeing them and knowing a little about them.. My loss ratio is also better with these people. Wish you great success