Thom Lunsford and Associates, Fairfield OH
Thom Lunsford and Associates, Fairfield OH

Thom Lunsford

Thom Lunsford and Associates

About Us

We are an Independent Insurance Agency representing 17 different companies. Our main thrust is writing home/auto/umbrella/small commercial accounts. We write the personal accounts including the high end homes with toys such as Classic Cars, motorcycles, boats, etc. We are growing at a rate of 357% so far this year because of outstanding service and great rates from our companies. Ohio, Kentucky, Tennessee and North Carolina is our playground for making new best friends and clients. Our motto is very simple "You gotta kiss a lot of frogs to get a prince." We love this business of helping other people and making sure that in the event of a claim that they are satisfied that we did an excellent job for them. Thanks for reading and if we can help you let us know and we will be honored to work with you.

How We Got Started

My wife and I have been in the Insurance Industry for over 30 + years each. So when we say we started our business in 2016 it really has been a long time planning. We have two office in Ohio. One in Fairfield, Ohio and another one in Hamilton, Ohio. We have an office in the Gatlinburg, Tennessee area as well. We started with no customers. We had a bunch of knowledge and just started meeting people all over these states and seeing if we could help them. It has been gratifying to live a dream and see growth in business and also people. Two of the people we wrote became agents and work with us as well as our people in Tennessee. We have been blessed to have met so many wonderful people who have helped us along our journey.

Recommendations Given (8)
"Because they perform their jobs very well and have been in business for a very long time in..." Read more "Because they perform their jobs very well and have been in business for a very long time in Fairfield. In todays work environment that says a lot about customer satisfaction."
"If my agency was closer than 240. miles away I would not do this as this is the best agency I..." Read more "If my agency was closer than 240. miles away I would not do this as this is the best agency I know of in this region of Tennessee. friendly, have the knowledge to assist you and the charm to melt butter on your bread.. I love these people"
Recent Activity

Thom from Thom Lunsford and Associates Answered this on May 10, 2018
I am not to old to learn new ways of approaching things! Wonderful advice and I am going to try and see if I can make it work for me. Best advice I have seen on this yet! Thom  (more) I am not to old to learn new ways of approaching things! Wonderful advice and I am going to try and see if I can make it work for me. Best advice I have seen on this yet! Thom 
1 Reply

Thom from Thom Lunsford and Associates Answered this on May 04, 2018
I have seen the process of interviewing change from the person with the career opportunity end up being the one interviewed!  People have become so good at providing the right answers but have very little substance when it come to the rubber meeting the road. We have come to the point where we... (more) I have seen the process of interviewing change from the person with the career opportunity end up being the one interviewed!  People have become so good at providing the right answers but have very little substance when it come to the rubber meeting the road. We have come to the point where we give out a profile questionnaire written by Omni Profile out of Atlanta Georgia as they are able to gauge the persons ability to withstand rejections. If I am taking a person away from their present career I want to make sure that they are cut out to be a producer and that the job isn't performance punishing. Some people really had wonderful answers on the board today.

Thom from Thom Lunsford and Associates Answered this on May 03, 2018
WOW!  Some great answers!.  Over the many years in the business (Property and Casualty) I have tried several things to keep people in the agency. Paid them a base plus commission, paid them a salary and a bonus. About 10 years ago I looked at the people around me and told my wife. "I am more... (more) WOW!  Some great answers!.  Over the many years in the business (Property and Casualty) I have tried several things to keep people in the agency. Paid them a base plus commission, paid them a salary and a bonus. About 10 years ago I looked at the people around me and told my wife. "I am more worried about them failing than they are". So I sat down and had an individual meeting with each person working as a producer or a CSR. For producers no salary no base I provide the best companies that you can have and no one gave me a penny when I started from scratch. I gave the producers 3 months to get geared up or find another occupation. I had 12 when I started this it went down to 4 when several quite because they couldn't produce enough to put food on the table. After one year I was having more production with the 4 than I had with the 12.  With the CSR's they had to round out accounts and show positive growth on that part of the book that they handled. A funny thing happened one of my CSRs is now my leading producer.  I have  solid relationship with my people and love them. Not one of the producers that stayed with us and fought the good fight is making under $173,000 as their part of the commission split.  Even a slow boy can be kind and retain highly motivated people is the goal is attainable and the results monitored, that way you can manage the results.  I don't have a lot of the answers, but I think we make it too easy for people who have chosen a very hard career path. You have to be tough and love what you are doing.  One of the people I let go came back to me a year or so later and told me that he would get up in the morning and be sick coming to work because he knew that he really wasn't cut out to be an agent. You talk about performance punishing! 

Thom from Thom Lunsford and Associates Answered this on April 26, 2018
I do not throw away a lead.. You never know when circumstances changes for the potential customer....  I will only toss a lead or persons name if they ask me to not bother them again.. Then my parting comment is I certainly appreciate your letting me know, but if you ever want a better buy on... (more) I do not throw away a lead.. You never know when circumstances changes for the potential customer....  I will only toss a lead or persons name if they ask me to not bother them again.. Then my parting comment is I certainly appreciate your letting me know, but if you ever want a better buy on your insurance please don't hesitate in calling me. I have sent out a letter to that individual providing them with my business card and telling them how much I respect their loyalty and if their agent were to retire, they would be my choice as a new customer. i actually had an individual call me a little over a year later saying his agent retired and they were not giving him the service he had preciously. He has sent me 3 friends of his in less than 12 months. I guess Mr. Churchill had it right, never, never give up!!! 

Thom from Thom Lunsford and Associates Answered this on April 19, 2018
Monday is normally the most hectic. Week end normally will have a claim, some people forget to pay their premium over the week end. Mail has to be given priority. (more) Monday is normally the most hectic. Week end normally will have a claim, some people forget to pay their premium over the week end. Mail has to be given priority.

Thom from Thom Lunsford and Associates Answered this on February 09, 2018
I believe strongly in developing an emotional string between a customer and myself.. People tend to do business with people that they like. I meet face to face and normally at the clients home or place of business. Most insurance agents want to do everything over the phone and then wonder after a... (more) I believe strongly in developing an emotional string between a customer and myself.. People tend to do business with people that they like. I meet face to face and normally at the clients home or place of business. Most insurance agents want to do everything over the phone and then wonder after a year that they loose their client and wonder why. I have slowed the process down to take time to KNOW MY NEW BEST FRIENDS. Besides, I really do like people and have a sincere desire to help them with their insurance needs. I found over the years that fast is not always good!

Thom from Thom Lunsford and Associates Answered this on October 20, 2017
You have received about 2 years worth of valuable information from professionals from totally different cultures and products they are selling. I sell an intangible, Insurance, all I have is a paper that says you do this and we do that. In my industry, I do some social media and it is a growing... (more) You have received about 2 years worth of valuable information from professionals from totally different cultures and products they are selling. I sell an intangible, Insurance, all I have is a paper that says you do this and we do that. In my industry, I do some social media and it is a growing aspect of what we have done over the past couple years. While this has had an impact on our thinking. We still cold call on businesses and commercial accounts. Our retention has been in the 90's doing this while the social media has a retention of approximately 83.3 retention. There was a Realtor in Hamilton,- Fairfield, Ohio and Mr. Nevel prospected by walking through the local grocery stores. he did this daily and he always had his jacket on saying Nevel Realtors. ( Or something to that affect. One time I was told that the only difference between me and a famous movie star was that they didn't see my face. I started putting my ugly mug on everything I did. It worked as over the years people would actually stop me in a mall or store and say, When you get a moment can we see each other to talk about insurance. Finding a niche that you are good at and growing that niche has always been good to me. The other advice you have gotten in my opinion would have cost you a lot, it was really good. Best of luck to you

Thom from Thom Lunsford and Associates Answered this on October 06, 2017
I believe that there are super interviewer's who can convince you that they are EXACTLY what you are looking for. Then when the rubber meets the road the fold like a deck of cards. I ask each person to take a personality test from Omnia out of Florida. When the tests results come back I see that... (more) I believe that there are super interviewer's who can convince you that they are EXACTLY what you are looking for. Then when the rubber meets the road the fold like a deck of cards. I ask each person to take a personality test from Omnia out of Florida. When the tests results come back I see that they are either capable of withstanding rejection or not. When I find a person who can, then my whole approach is you can do this job and have a great career the question is WILL you? Then I take the annual goals and break them down to the smallest equation possible because I am a believer in it is a cinch by the inch hard by the yard. Then I mentor them the best that I know how. I take interfering with a persons future very seriously and I have to be at my best too. Not sure this helps but it has been good to this slow boy from Fairfield Ohio

Thom from Thom Lunsford and Associates Answered this on September 27, 2017
I agree with Sheryl. You have an agency within your agency if you are tuned in to the needs of your clients. (more) I agree with Sheryl. You have an agency within your agency if you are tuned in to the needs of your clients.

Thom from Thom Lunsford and Associates Answered this on August 23, 2017
One thing that we have done that is not too costly is put our pictures on all our correspondence. I think that it brings you up when people see you in the market, malls, etc. Be part of community, sponsor a Soccer team, it gets your name in front of not only your team but all the teams that play... (more) One thing that we have done that is not too costly is put our pictures on all our correspondence. I think that it brings you up when people see you in the market, malls, etc. Be part of community, sponsor a Soccer team, it gets your name in front of not only your team but all the teams that play in your league. Knock on doors with a brochure of your agency, there has to be a way of letting people know why they should give you their hard earned money instead of the other agent. I'm a slow boy from Fairfield, Ohio, But while I embrace the social media I feel my best customers have come from meeting them seeing them and knowing a little about them.. My loss ratio is also better with these people. Wish you great success