What Form of Advertising Has Been Consistently Sending You New Customers? Excluding Word of Mouth That Is.
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You have received about 2 years worth of valuable information from professionals from totally different cultures and products they are selling. I sell an intangible, Insurance, all I have is a paper that says you do this and we do that. In my industry, I do some social media and it is a growing aspect of what we have done over the past couple years. While this has had an impact on our thinking. We still cold call on businesses and commercial accounts. Our retention has been in the 90's doing this while the social media has a retention of approximately 83.3 retention. There was a Realtor in Hamilton,- Fairfield, Ohio and Mr. Nevel prospected by walking through the local grocery stores. he did this daily and he always had his jacket on saying Nevel Realtors. ( Or something to that affect. One time I was told that the only difference between me and a famous movie star was that they didn't see my face. I started putting my ugly mug on everything I did. It worked as over the years people would actually stop me in a mall or store and say, When you get a moment can we see each other to talk about insurance. Finding a niche that you are good at and growing that niche has always been good to me. The other advice you have gotten in my opinion would have cost you a lot, it was really good. Best of luck to you