Remember that every marketing strategy should be tied to another and so on. So before launching a direct mail piece or other direct marketing coupon etc. Be sure you have a plan on what to do next. What is your goal? Have you reinforced your direct mail with scheduled mentions of the campaign on your website, blog, social media pre launch and post launch? Strategize. Example:Announce pre direct marketing that a coupon will be mailed/emailed in two weeks. "Sign up for your $5 meal bucks. Don't miss out. Coupons will be offered next month" Change the wording and publish on your other social media platforms, blogs, etc. Plan a reposting strategy with customers, friends, businesses you know. Then carry out the same process for post direct marketing. For more ideas, contact us at Select Jewelers-Business Development