Yelp appears to be a platform that favors a business that spends $$ on Yelp advertising while stating that the "algorithm" logic does not distinguish a difference between listings that are super charged with spending (advertising) verses a business listing that does not. Posted reviews to a non advertising business are buried (not visible) while advertising businesses have no buried reviews. Ironic that Webster defines

yelp noun

1.a short sharp cry, especially of pain or alarm

Makes you want to yelp right? Select Jewelers does not recommend marketing dollars be spent with Yelp. Have all of your digital platforms in order before investing in advertising that is not effective or understood by the purchaser.