About Us
PushPull Creative is a full-service consulting/marketing firm just outside of Philadelphia. We’ve helped dozens of businesses find their ‘voice’. How do we do that? Well, we start with a conversation. That’s it. We talk. And that talk will reveal a boatload of information about your business: What’s working and what’s not working. From there, we will work harder than anyone else to help you succeed. Simple as that. Even if you have a marketing department, you'll be surprised how much some outside advice can help. Email us: info@thepushpullfactory.com
How We Got Started
We are strong marketers from corporate backgrounds who saw too many businesses throwing darts at a board, hoping for success: It's expensive and it doesn't work. Targeted marketing pays off every time, but it takes more effort and teamwork, and that's not always available to a business with limited resources. We started PushPull to act as a virtual marketing department for small to mid-market companies that couldn't afford a full staff or didn't want a cumbersome ad agency contract. We service clients from Philly to San Diego, providing strategy, videos, branding, content marketing, websites, presentations, ads, trade events - you name it. Whether you're a corporation in Kansas or a HVAC service company in Fishtown, we can help. Our pricing is fair, our work is excellent and our determination is unmatched.
The products and services we offer
Recommendations Received (7)
"Guy and PushPull Creative responded quickly and is "Local" which I like and a Business full of..."
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"Guy and PushPull Creative responded quickly and is "Local" which I like and a Business full of great Ideas!"
"I highly recommend push pull, for all your marketing needs weather it's designing a web site..."
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"I highly recommend push pull, for all your marketing needs weather it's designing a web site company logo or just business cards. Push pull will get you noticed."
Products & Services
Why do I need a consultant? An experienced marketer will see all the angles. From production and packaging to sales presentations; print and web ad...
If you haven't either re-branded or re-tooled your branding in 3 years, it's time to do it. Branding is the most powerful, customer-facing differen...
It's 2019, if video content is not a major player in your marketing, you are dangerously behind the rest of the world in how you communicate. We kn...
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Recommendations Given (8)
"If it has anything to do with road safety or training, Driving Dynamics is the Industry leader in..."
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"If it has anything to do with road safety or training, Driving Dynamics is the Industry leader in this area. For fleets of virtually any size, Driving Dynamics can customize a solution for you that will produce real results. Give them a try."
"Woody came to our place of business, did his thing without bothering anyone, cleaned up when he..."
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"Woody came to our place of business, did his thing without bothering anyone, cleaned up when he finished and took the time to make sure we were completely happy before he left. Highly Recommended!"
Recent Activity
Good question but it really depends on your business model. For local mom and pops, the referral model has never gone away, and I don't see that changing. I recommend all clients engage in social media because this is how we "talk" to our community today. And it's very effective when done...
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Good question but it really depends on your business model. For local mom and pops, the referral model has never gone away, and I don't see that changing. I recommend all clients engage in social media because this is how we "talk" to our community today. And it's very effective when done correctly. Social media has not died down. It is changing and morphing as expected but no, I don't think it has died down at all.
yes. If you want an answer that will actually help you, expand on your question: Give details. Be specific. Industry? Product/service? Reason for release (beyond “exposure”). Frequency? PR Vendor? Budget?
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yes. If you want an answer that will actually help you, expand on your question: Give details. Be specific. Industry? Product/service? Reason for release (beyond “exposure”). Frequency? PR Vendor? Budget?
Any media outreach potentially leads to customers. It's all about exposure. But be advised, don't just throw things up on Youtube because it's "content". Have a plan. We don't post to Youtube mainly because that's what we do for customers. We just don't need to do it. Tips, how-to's and factoid...
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Any media outreach potentially leads to customers. It's all about exposure. But be advised, don't just throw things up on Youtube because it's "content". Have a plan. We don't post to Youtube mainly because that's what we do for customers. We just don't need to do it. Tips, how-to's and factoid videos are always well received and some of the most viewed videos on Youtube. But again, have a plan, a look and feel that is consistent/professional, a message that is clear and concise. Brand the videos. Remember, people will almost immediately make a value judgement on your brand/offering within only a few seconds of seeing content. If it looks cheap and poorly executed...so does your business. As for subscribers, that is a slow slog but one well worth going after if you intend to take your Youtube venture seriously. Subscribers have expectations. If they aren't seeing new content at least once a week, you won't keep them. But yes, all of this can turn into leads and jobs. Marketing in 2019 covers a really wide array of channels to get your message out. It's smart to pick a couple key channels and focus intently on those areas. Doing a little all over the place is likely to be a fail. Hope that helps.
1 Reply
Very hard to answer since we don't know the content of your messaging. To be blunt, there is a history of questionable practices when it comes to Christian televangelists and stations tying requests for 'seed money' to the notion someone will receive a personal increase. Like it or not, you have...
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Very hard to answer since we don't know the content of your messaging. To be blunt, there is a history of questionable practices when it comes to Christian televangelists and stations tying requests for 'seed money' to the notion someone will receive a personal increase. Like it or not, you have to keep that in mind. I would be very clear about what the monies are for. If it is to keep the station afloat, create a goal with an actual dollar amount. Transparency is going to be important for your audience. Like already mentioned, make the process as easy as possible and maybe even recognize their contribution in some way. I think most religious people are wiling to help a good cause so be clear about what that cause is and how it benefits the immediate community. Good luck!
Show your work on social media. Do it often...like every job. Honestly, that is going to be your best bet. All it takes are some social media accounts and a phone. If you can manage video content, that's even better but just showing your work is a huge help. Also, if you can get clients to give...
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Show your work on social media. Do it often...like every job. Honestly, that is going to be your best bet. All it takes are some social media accounts and a phone. If you can manage video content, that's even better but just showing your work is a huge help. Also, if you can get clients to give you testimonials, that is very helpful. Make sure your crews don't look like felons. Get company shirts. Look like you are serious about your business and consumers will take you seriously. Appearance is everything in your line of work so if you are going to make a marketing investment, invest in looking good. The vast majority of your business will be referral work, not leads. But garnishing interest about your business online helps to generate the interest and ultimately, the leads.
I would question that 'most' businesses fail to research this topic. The reality is there are just a few important factors with a website: A) it must be responsive. B) It must have simplicity of design (less is more) and C) the content needs to be engaging. All of these things can be achieved...
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I would question that 'most' businesses fail to research this topic. The reality is there are just a few important factors with a website: A) it must be responsive. B) It must have simplicity of design (less is more) and C) the content needs to be engaging. All of these things can be achieved with a template. All of them. In 2019, a custom website is really only necessary if you are dealing with e-commerce, .net or .asp forms/protocols, or some structure that is going to need a lot of back-end coding. Statistics tell us over half of website visitors make a value judgement on a business within only 5 seconds of seeing the webpage. This suggests design is as important as content/messaging. This important component is covered quite well by the templated offerings from companies like Squarespace, WIX, etc.. Perhaps if you can detail what the specific downsides there are to a templated site, there might be better engagement on the topic.
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The only thing more concerning than this unanswerable question is that someone actually "liked" it.
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The only thing more concerning than this unanswerable question is that someone actually "liked" it.
This question is a perfect example of why people need marketing consultants. It's a reasonable question you ask but you provide NO information about your product/service/offering: No information about what business sector you're in, no information about competition or marketplace, budgetary...
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This question is a perfect example of why people need marketing consultants. It's a reasonable question you ask but you provide NO information about your product/service/offering: No information about what business sector you're in, no information about competition or marketplace, budgetary concerns, company size, etc... It's impossible to get good advice based on bad information. I would strongly suggest you edit the question to provide more details. Trust us, we won't get bored, we actually need that information to give you advice.
If they won't pay? Depending on the amount owed I will either put them in collections or simply walk away from the client and be more careful vetting new ones. If they fall behind? I work with them. Everyone falls behind now and then and part of being a business owner is being sensitive to the...
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If they won't pay? Depending on the amount owed I will either put them in collections or simply walk away from the client and be more careful vetting new ones. If they fall behind? I work with them. Everyone falls behind now and then and part of being a business owner is being sensitive to the realities of every day life. The truth is a simple act of kindness with a client having a hard time paying can return a lot of referral business and good will.
I can't say there is a wrong answer here but for my business: No. In general, when any deals are signed, we are there with the client and handshakes abound. An email from me will typically follow expressing our desire to be an active partner in their success. But beyond this, I find early gift...
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I can't say there is a wrong answer here but for my business: No. In general, when any deals are signed, we are there with the client and handshakes abound. An email from me will typically follow expressing our desire to be an active partner in their success. But beyond this, I find early gift giving may do more harm than good. Gifts can often be misconstrued because you don't really know who is on the receiving end, nor do you know what your gift says to them. Is a branded mug really a gift that says this contract is important to us? Gifts also tend to come off as a subliminal admission that you 'won' their contract and (perhaps) didn't earn it. The best gift you can give a new client is your attention and expertise. Providing that from day one is a gift that keeps on giving. Once a working relationship is established and you know your client, then gift giving really takes on a sincere and effective role. Also keep in mind many corporate clients have severe restrictions on what is considered a gift. You may find yourself getting your 'gift' back if it doesn't fall within guidelines. Now you are dealing with a really awkward situation. Let your hard work be the gift.
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