If you had to do away with all your marketing tools and channels, what’s the one thing you’d keep?
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A well optimized Google My Business page!! Google continues to place high emphasis on 'Google Properties' and GMB is THE listing for businesses. It is also the gateway to prominence on Google Maps and Maps is the #1 mobile app. People find you on Google My Business and BUY from you on Google Maps!!
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Great for local, you are RIGHT! For national brand, not as powerful as an entity particularly if they don't have local point of sales.