Bill Van Eron
Headwaters Marketing and Innovation, LLC - Biz & Markets In Flow
Companies and traditional marketing firms talk about the customer journey, but I can attest customers have been waiting for decades to recognize which companies meet their now higher criteria and full transparency. My own journey expanded the value of design & design thinking from its office bound walls, to immersing myself in customer facing environs across sales, channels, media, analysts, research and R&D. That ability to leave our comfort zones to expand our relevance, only made my sense of conscious design a powerful strategic value that even surprised me. I am not an ego-centered guy and was fortunate to have embraced early in life diversity, values, open dialog, new thinking, trust and stimulus, initially as a core requirement in life & to win design jobs in highly competitive NYC. Now as a shared advantage for all stakeholders and the definition of true we-powered leadership.
Today those conscious skills are proving even more vital for business, yet understandably few have had the luxury to do what I did. Today I see better ways to become, encourage, recognize, reward & leverage your internal market champions. I was touched and excited that my work was the catalyst or the strategist to inspire trust and purpose across global internal teams in every function internally or externally. To elaborate; the trust we created with customers, channels and influencer's created a foundation of growth and values that were inseparable for over a decade.
Today with advanced systems thinking, critical and possibility thinking, and seeing the HUGE value that affords professionals, leaders and all organizations, my insights reveal what most miss. We started shaping strategies & solutions that address the challenges all businesses face as markets & employees now control your success through total transparency. I could not retire on top of my game and was reminded of that pleasantly by Brian Solis, a highly recruited and top regarded digital transformation guru as he implored me to stay active knowing I have rare and extended experience applying the principles in action that define winners today...that so few have figured out yet. I also received authentic advice from an ex HP and Agilent executive that said "Just tell people that you challenge the status quo to serve markets better, while earning trust, impassioned teams and a s#*tload of money".
Unlike others who push invasive sales & marketing agendas, we take a genuine interest in your success and the foundation it requires with the people that determine your relevance - customers, channels, influencer's, employees. The path we offer starts with a collaborative discovery session and the array of value we can pass on is only limited by your hunger for more as once people discover the real thing, they want more. Our growing & current value-aligned strategic alliance team each brings a passion, competency & a shared belief that values-connected business & markets become interdependent in their support which then helps to sustain those values through competition & change.
Together, my experience-fueled vision and a variety of current day competencies many will soon desire, we now shaped a fully integrated, customizable, scalable digital solution that integrates just what you need to make every day an infusion of new thinking, tuned solution advice and coaching to get you on your journey to be your best & part of a phenomenal team as a natural, self & outside-in motivated passion.
Our work integrates internal culture, competencies, inclusion, diversity, innovation & conscious thinking with the needs, values and hidden opportunities most businesses only realize once or twice, now far more frequently. We understand why this has been difficult for you as change affects everything, yet the answers are not chaotic once you embrace the value tenets driving change internally & externally, now as your success ecosystem. We integrate the best thinking across achieving business agility, purpose, open innovation, social conscious and business creativity. We (my virtual team of incredible professionals) and I are designed to enlighten companies and all types of organizations in ways most fail to comprehend when trapped in business usual patterns.
As we collaborate with you to create a stronger sense of what matters, our goal is to help companies self manage their future as soon as they feel they are ready. We work to earn trust while challenging status quo with a track record for unprecedented success. This is a time for both personal and business transformation that requires a new breed of advisory services so you and your business can soar above obstacles.
Creative thinking, once combined with insight, an eye for value, a sense of the full ecosystem and proven abilities to get to the heart of what matters to customers have enabled me, and soon you, to focus, inspire, expand and enable teams to do their very best work. What I did for HP & Agilent in years past, has proven out as decades ahead of conventional marketing and repeatable. But tapping into what markets have long wanted and valued, while also inspiring employees and all functions remains an under-utilized advantage. Why wait? You too can evolve and grow. Microsoft and several others have confirmed that while leaders now nod yes to factors such as trust, inclusion, diversity & culture, too few know how to implement and where to go. They then confirmed anyone with deep experience applying what is new for over 95% out there, is rare and of the highest value.
I have the good fortune to share much with you so you too can enjoy success that others support with contagious regard.